The information you need

Study in the USA has a wealth of reference PDFs all designed to help — such as how to strategize your marketing campaign, how to get the most from our products and services, how to go Live on Facebook, and more!

​Topics are ordered by category below — just click on the list item to view and/or download the PDF you need.

Marketing Strategies

• 4 Hacks to Engagement on Campus
• Content Creation Strategy
• Gen Z: Your Global Market
• Leverage Your Network
• Marketing Recruitment Strategies
​• Print AND Digital: Your Marketing Mix ​
​• Recruitment Messaging Ideas
• Responding to Inquiries
​• Testimonial Hot Tips
• ​Use Dashboard Analytics to Strategize Content

Social Media

• Facebook Stats Explained
​• Instagram Hashtags
• Instagram Live Tips and How To
• Live Sessions
​• Live Session Checklist (Facebook)
​• Live Session How-To (Facebook)
• Social Media Tips
• Social Media: Best Practices
• TikTok Tips​

Products + Services Info

• Article Submissions Guidelines
• Autoresponders
• Call for Content
• ​CRM Integration
• Digital Pro Package Information
• Email Drip Campaigns
• Email Blasts: Best Practices
• Interactive Brochures: General Info
• Interactive Brochures: Detailed Content Needs
• Online Courses: Adding to Your Dashboard
• Print Ad Guidelines
​• Print AND Digital: Your Marketing Mix 
​• Print — Why It Works​
• Privacy Policy​
• Request for Materials
​• ​Retargeting: What It Is and How It Works
• ​Secondary Schools
• Smart Match FAQ
• Smart Match: How to Use
• Sponsored Content Explained
• Student Blogger Program: General Info
• Student Blogger Program: Details for Participants
• Student Testimonials
• Unibuddy Student Ambassadors
​• Your Online Profile — Best Practices

Student Journeys

• Annisa from Indonesia
• João from Brazil
• Pieter from the Netherlands
• Priya from India
• ​Wei from China