Your Profile & Dashboard

• Featured Web Profile
  
• English Profile
  
• Profile Images
  
• Smart Match

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Read More: Your Online Profile — Best Practices

​You will be sent a link to your client dashboard. Here, you will provide basic information about your program, social media links, and most importantly your programs, fields of study, degree levels, etc. 

Make an appointment with your CSR to receive a full guide on how to set up and use your client dashboard.

You will also need to provide:

• Name of school. Keep in mind that international students may not be familiar with your school or program’s acronym. We suggest using your full name often to encourage name recognition.
• For search purposes, please provide your customer service representative with any aliases your school may go by (for example, WSU, ASU, UPenn, etc.). We’ll add them to our system, and you will then also be found under these aliases in searches on the site.
• Physical address of school, which will be displayed on your profile using Google Maps.
• The URL link for your school’s website.
• Who we send inquiries, reports, and proofs to.
• The URL link to your school or program’s application if you purchased a gold package. This one is important, so make sure it’s the right application.

Here’s what we need from you:

• Via your dashboard, please add and edit your profile text of 300-500 words (maximum 750 words) for your English profile. 
• Please make sure to proof and spell check the text. We suggest clear sections, including program requirements, location information, program outcomes, English language programs offered, popular majors, etc. 
• You will also be able to add contact and inquiry information in your dashboard.

• Add/edit your photos using the slideshow tab in your dashboard. Please note, you are able to reorder your photos in your dashboard.
• Each profile can accommodate up to 10 photos.
• Make sure you upload only high resolution photos in the following file formats: .jpeg, .png or .gif

You will be able to proof your profile and photos within the dashboard prior to publishing on the site.

Log in to your dashboard on StudyUSA.com, click on “Smart Match” in the navigation, and begin filling out the information to filter your leads. 

​Read more: Smart Match FAQ, and  Smart Match: How to Use.

Exposure Items in Your Order

Read more: Content Creation Strategy

• Email Blast
• Social Media Posts
• Sponsored Content
• Live Sessions
• Email Nurturing Drip Campaign

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This is an email we send on your behalf to our database of engaged students across the globe. You can use this opportunity to tell prospective students about an upcoming event, feature something unique about your school, or really anything you want.

Here’s what we need from you:

• Subject line for email
• Text of approximately 150 words
• A high resolution image
• Specific URL(s) that you would like to use in the email

Read more: Request for Materials

* If content is not received, we will select appropriate post content with which to promote your program. This content could include promotion of your school/program’s profile, website, blog, social media page(s), or news items.​​

This is messaging we post on your behalf that reaches our students following us on social media. Similar to an email blast, we need content that you want to share with your prospective students. Choose things like fun events, student testimonials, or upcoming deadlines. 

See our whole section dedicated to Social Media

Here’s what we need from you:

• Please send the text, photos, videos, text, etc. that you would like promoted
• Please include a social media schedule if you have one in mind

Read more: Request for Materials

* If content is not received, we will select appropriate post content with which to promote your program. This content could include promotion of your school/program’s profile, website, blog, social media page(s), or news items.​

We post sponsored content on our website. Sponsored content can be your choice of any of the items below:

Student Interviews
Here’s an example of a student interview. 

Here’s what we need from you:

• Let us know what nationality your international student is so that we can send you the appropriate questionnaire.
• Ask your student to complete the Study in the USA interview form in both English and their native language.
• A high-res photo of the student, at least 1000 pixels
• A high-res photo of the campus, 3000 pixels wide x 2400 pixels tall

Articles
Here’s an example of an article. 

Read more: Article Submissions Guidelines.

Blog Posts
Here’s an example of blog posts.

Here’s what we need from you:

• Title of the Blog
• 300-600 words that are informative and fun
• High res image, at least 3000 pixels wide x 2400 pixels tall
• Short Bio

These are events we host on our Facebook and/or Instagram platform where you and/or one of your students will be the focus. 

Here’s an example of a FB live event. 

Read more: Live Session Checklist (Facebook)

Drip marketing is a strategy that sends — “drips” — a pre-written set of messages to prospective students over time. It creates exposure to your school or program multiple times, which increases students’ familiarity with it. 

​Read more: Email Drip Campaigns.

• Retargeting Campaign
• Autoresponders
• CRM Integration
• Microsites
• Interactive Brochures

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Retargeting is an online marketing tactic that lets you remind prospective students of your school or program after they leave your site. You can show them relevant ads as they visit other sites online, and it works with apps and search along with banner ads. Today, retargeting is a vital tool used by serious marketers to connect with their prospective students.

Read more: Retargeting: What It Is and How It Works​

As soon as a student submits an inquiry using the form on your StudyUSA.com profile, our system will automatically send an email to the student on your behalf confirming that you received their inquiry. Usually we create these, and you review and edit them. 

We can automatically bring your inquiries into your CRM. Ask your CSR to send you the details.

These mini-sites are created from your translated profiles and are designed to match your website. Install them on your website, use them in an email blast, or any other marketing idea you may have. Ask your account representative for more details.

Show off your school with these stunning interactive brochures. Use them on your website, in emails and marketing campaigns.

​Read more:  Interactive Brochures: General Info

Display Ads
​Display ads are small ads featuring your school or program that we install on our website.

• Sponsored Listings
• Banners
• Service Provider Display Ads
• Education Services

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These are for schools only.

Here’s what we need from you:

• A high resolution image: 975 x 650 pixels
• Text description with a maximum character count of 230, including spaces

These are for schools only.

Here’s what we need from you:

• Banner Image: an animated (rotating) GIF file with these dimensions: 180 x 300 or 180 x 150 pixels.
  Don’t have a banner? We can design and create a banner for your school.
• URL link for the banner.

These are for non-schools only.

Here’s what we need from you:

• A square, high-res image, at least 300 x 300px 
• 100 Characters including spaces is ideal
• The main URL to link the title and image
• An extra URL, if desired

These are for non-schools only.
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Here’s what we need from you:

• The URL that the Sponsored Listing links to
• A high resolution image: 975 x 650 pixels
• Text description with a maximum character count of 230, including spaces

Print Magazine Advertisements

• If we design your ad
  
• If you design your ad
  
• What not to do
  

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If we design your ad, here’s what we need from you:
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1. High-res images: Minimum 975 pixels wide. Keep the size and shape of your ad in mind when choosing images.
2. Ad text: Again, please keep the size of your ad in mind when writing the text for your ad. Click here for tips on how to optimize your ad in Study in the USA.

If you design your ads, here’s what we need from you:
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1. Please have the designer send the original worker files with all fonts and linked graphics. These files are necessary for translating and laying out your ads.
2. Send large files via a Google Drive or Dropbox link, or using an online service such as WeTransfer
3. Please send your ad as a high-resolution PDF
4. However, if we are creating translated versions of your ad, please also send the original worker files with all fonts and linked graphics.

• Send web graphics for use in print ads
• Use Photoshop as a layout program for your whole ad
• Set body text in Photoshop for a print ad
• Use Microsoft Word as a layout program
• Use cut-out coupons in your ad
• Embed images or graphics in layout files; link to them instead
• Accompanying linked files should be included separately

Ad Specifications
​If you are participating in the Vietnamese edition, your representative will send you the specific instructions for that edition. The Vietnamese ads are designed in-house.

Note: Template files are for graphic designers and are only downloadable if you have Adobe InDesign installed on your computer.

• Global, Latin American, and Indian editions
  
• Chinese edition
  
• Portuguese and Vietnamese editions
  

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​Full Page Full Bleed Ad dimensions 
8.375” x 10.875” (+.125” bleed on each side)
Download template

Full Page
7.5" x 9.687"
Download template

Half Page Vertical
3.625" x 9.687"
Download template

Half Page Horizontal
7.5" x 4.5"
Download template

​Full Page Full Bleed Ad dimensions 
8.268 x 11.693 (+.125" bleed on each side)
Download template

​Full Page Full Bleed Ad dimensions 
​A5 5.83 × 8.27” (+.125" bleed on each side)
Download template

FAQs

Where can I add my social media pages to my online profile?

This can be added on the Client Dashboard that was sent to you by your salesperson. Can’t find it? Just contact your representative and provide them with the links of the social media pages you’d like to be added to your online profile.

What is high resolution (high-res)? And how do I know if my images are high res?

The term "high resolution" refers to the density of pixels in an image. Ever seen a blurry pixelated image before? That’s not a high-res photo due to the low number of pixels in the image.

How do I know what size my image is?

1. Open the file where the image is saved.
2. Place your cursor over the image icon, and right-click if you are using a PC or Ctrl-click if you are using a Mac.
3. Choose Properties.
4. Click the Details tab.
5. Scroll down to the:
   • Image section — to view the image dimensions.
   • File section — to view the image file size.

What’s the difference between web and print images?

Images are composed of pixels. Web images only contain enough pixels (72 pixels per inch) to be shown on a computer monitor, whereas print images require much more detail (300 pixels per inch). Therefore, images from the web when printed will have a “pixelated” look and are not suitable for printing. Images need to be at least 975 pixels wide.

What is a layout program?

A layout program is a computer application that creates files for high-quality, professional printing. An example of a layout program is Adobe InDesign. Text editors such as Microsoft Word allow formatting of text and placement of images, but are not layout programs; files from text editors are suitable for in-office printing but are not compatible with graphic arts publishing standards.

What is an acceptable high-res PDF file?

An acceptable high-res PDF should contain CMYK process colors (no spot colors), embedded fonts and high-resolution CMYK images. PDFs should be compatible with Acrobat 5.0 or higher. The dimension of the PDF should be the exact size of the ad; and if it's a full-bleed ad, it should have an additional bleed on all sides of .125 inches.