Blog

Welcome to the StudyUSA Global blog — a resource for marketing, advertising, and branding information about how to reach today's international students!

WECHAT: GETTING STARTED
WeChat is critical to reaching prospective students in China.

SOCIAL MEDIA AROUND THE WORLD
More than 4 billion people use social media globally, so think of your reach.

TARGETED FACEBOOK ADS
How to create a paid ad on Facebook to target your intended audience.

BRAND AWARENESS
The very first step in the marketing funnel

INTEGRATED MARKETING
Use all available channels to reach your prospective students.

ROI ON DIGITAL CAMPAIGNS
How to determine ROI — and the hard and soft returns to account for.

ENROLLMENT STRATEGIES
Key digital strategies you can use to boost enrollment numbers.

MORE ENROLLMENT STRATEGIES
Even more digital strategies you can use to boost enrollment numbers.

SOCIAL MEDIA
How to decide which platform(s) will serve your goals best.

CREATE ENGAGING CONTENT
Create content — not ads — that promotes engagement.

DEVELOP YOUR MESSAGE
Know what your audience needs, and include attention-getting imagery.

SMALL BUDGET, SMART STRATEGY
Marketing strategies you can use that won’t break the budget.

TARGET AUDIENCE
Understanding your prospective student base.

DEFINE YOUR GOALS
How do you define your goals? Start by beginning with the end in mind.

PERSONAS AND AVATARS
Understanding your audience to create targeted content.