Welcome to the StudyUSA Global blog — a resource for marketing, advertising, and branding information about how to reach today's international students!

SOCIAL MEDIA 
How to decide which platform(s) will serve your goals best.

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CREATE ENGAGING CONTENT
Create content — not ads — that promotes engagement.

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DEVELOP YOUR MESSAGE
Know what your audience needs, and include attention-getting imagery.

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PERSONAS AND AVATARS
Understanding your audience to create targeted content.

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TARGET AUDIENCE
Understand your prospective student base and succeed in paid advertising.

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DEFINE YOUR GOALS
How do you define your goals?  Start by beginning with the end in mind.

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