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StudyUSA Global
  • StudyUSA Global
    • Why StudyUSA Global
    • What We Do
    • Our Approach
    • Our Reach
  • Who We Are
    • Our Company
    • Our Team
    • Our Partners
  • Solutions
  • Resources
    • Reports
    • Podcast
    • Webinars
    • Magazines
    • Production Guidelines
    • Tips + Tools
    • News
  • Client Experiences
    • Case Studies
    • Testimonial Videos
    • Celebrating Our Clients
  • Connect

BLOG

Welcome to the StudyUSA Global blog — a resource for marketing, advertising, and branding information about how to reach today's international students!

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WECHAT: GETTING STARTED
WeChat is critical to reaching prospective students in China.
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SOCIAL MEDIA AROUND THE WORLD
More than 4 billion people use social media globally, so think of your reach.
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TARGETED FACEBOOK ADS
How to create a paid ad on Facebook to target your intended audience.
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BRAND AWARENESS
The very first step in the marketing funnel 
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INTEGRATED MARKETING
Use all available channels to reach your prospective students.
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ROI ON DIGITAL CAMPAIGNS
How to determine ROI — and the hard and soft returns to account for.
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ENROLLMENT STRATEGIES 
Key digital strategies you can use to boost enrollment numbers.
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MORE ENROLLMENT STRATEGIES 
Even more digital strategies you can use to boost enrollment numbers.
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SOCIAL MEDIA 
How to decide which platform(s) will serve your goals best.
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CREATE ENGAGING CONTENT
Create content — not ads — that promotes engagement.
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DEVELOP YOUR MESSAGE
Know what your audience needs, and include attention-getting imagery.
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SMALL BUDGET, SMART STRATEGY
Marketing strategies you can use that won’t break the budget.
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TARGET AUDIENCE
Understanding your prospective student base.
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DEFINE YOUR GOALS
How do you define your goals?  Start by beginning with the end in mind.
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PERSONAS AND AVATARS
Understanding your audience to create targeted content.
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© 2021 Study in the USA Global. All Rights Reserved
  • StudyUSA Global
    • Why StudyUSA Global
    • What We Do
    • Our Approach
    • Our Reach
  • Who We Are
    • Our Company
    • Our Team
    • Our Partners
  • Solutions
  • Resources
    • Reports
    • Podcast
    • Webinars
    • Magazines
    • Production Guidelines
    • Tips + Tools
    • News
  • Client Experiences
    • Case Studies
    • Testimonial Videos
    • Celebrating Our Clients
  • Connect