You’ve probably heard that Gen Z has the attention span of about 8 seconds—compared to the millennials’ 12 seconds—when, in reality, they actually possess a sophisticated filter that comes from growing up surrounded by a deluge of information. You’ll only have a few seconds to convince Gen Z consumers that your ad, your blog post, is worth their time—but if you do, they can focus (the word “binge” comes to mind) long enough to complete in-depth research on any topic. Choose a visually appealing and relevant image/videos for your post. As social networks treat content with images more prominently, visuals are more responsible than ever for the success of your campaign. I have mentioned this the last time that the human brain processes visual content a lot faster than text-based content. That’s why adding captivating images/videos can help boost your engagement. Gen Z purchasing decisions take more than traditional drivers, like price, convenience and familiarity, into account. They value transparency and authenticity and make decisions based on the trust they have for a brand. Brands must deliver the level of transparency that Gen Z has come to expect in all aspects of their lives, from the company they work for to the brands they purchase from.