You’ve probably heard that Gen Z has the attention span of about 8 seconds — compared to millennials’ 12 seconds — when, in reality, they actually possess a sophisticated filter that comes from growing up surrounded by a deluge of information. So you need to develop and get across your message quickly!
You’ll only have a few seconds to convince Gen Z consumers that your ad, your blog post, etc., is worth their time — but if you do, they can focus (the word “binge” comes to mind) long enough to complete in-depth research on any topic.
Furthermore, the purchasing decisions of Gen Z take more into account than traditional drivers like price, convenience, and familiarity. Gen Z values transparency and authenticity and makes decisions based on the trust they have for a brand. Brands must deliver the level of transparency that Gen Z has come to expect in all aspects of their lives, from the company they work for to the brands they purchase from.
Choose visually appealing and relevant image/videos for your post. The human brain processes visual content much faster than text-based content. That’s why adding captivating images/videos can boost your engagement. Additionally, as social networks treat content with images more prominently, visuals are more responsible than ever for the success of your campaign.