Create Engaging Content — Not Ads

Generation Z wants to make their own decisions about whether or not to buy products — through consuming what feels like content, not ads. They want to learn something new and find a better way of doing things. They are willing to spend a little more than millennials too.

Here are a few examples of what you can promote:

• Discounts
• Downloads
• An upcoming event
• A new program
• A new service
• A free consultation
• Hints and tips
• Volunteer opportunities
• Work opportunities

This is one of the reasons why Gen Z loves influencers. They want advertising to appeal to them, to speak to them personally, and not be too in your face when it comes to product placement.

Generation Z like to feel like a part of something bigger, so ensure marketing campaigns encourage input. Not only does this improve social campaigns — consumers feel like they’re interacting directly with their favorite brands — but they also enjoy the recognition they receive from taking part in it.