Generation Z wants to make their own decisions about whether or not to buy products — through consuming what feels like content, not ads. They want to learn something new and find a better way of doing things. They are willing to spend a little more than millennials too.
Here are a few examples of what you can promote:
An upcoming event
A new program
A new service
A free consultation
Hints and tips
This is one of the reasons why Gen Z loves influencers. They want advertising to appeal to them, to speak to them personally, and not be too in your face when it comes to product placement.
Generation Z like to feel like a part of something bigger, so ensure marketing campaigns encourage input. Not only does this improve social campaigns — consumers feel like they’re interacting directly with their favorite brands — but they also enjoy the recognition they receive from taking part in it.