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Blog

Create Engaging Content — Not Ads

1/21/2021

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Generation Z wants to make their own decisions about whether or not to buy products — through consuming what feels like content, not ads. They want to learn something new and find a better way of doing things. They are willing to spend a little more than millennials too.

Here are a few examples of what you can promote:
  • Discounts
  • Downloads
  • An upcoming event
  • A new program
  • A new service
  • A free consultation
  • Hints and tips
  • Volunteer opportunities
  • Work opportunities

This is one of the reasons why Gen Z loves influencers. They want advertising to appeal to them, to speak to them personally, and not be too in your face when it comes to product placement.

Generation Z like to feel like a part of something bigger, so ensure marketing campaigns encourage input. Not only does this improve social campaigns — consumers feel like they’re interacting directly with their favorite brands — but they also enjoy the recognition they receive from taking part in it.
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