Social Media: Which Platforms?

When deciding on what platforms to use for your social media campaign, start by taking a look at the current media channels you use to promote your school. Ask yourself:
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• Which performs the best?
• Which allows you to pay for advertisements?
• Which have the best engagement?
• Most importantly, where are your students hanging out?

The most popular platforms among Gen Z are:

• Instagram
• YouTube
• Snapchat
• TikTok
• WeChat
• WeiBo
• Twitter 

Are you currently creating one campaign and promoting on one platform? If so, try using that same content but editing it to best fit a couple other platforms.

If it’s an event you’re promoting, create a quick video for Instagram and TikTok, creative content for Twitter, Weibo, and Facebook and a great story for WeChat!

​Using your most popular platforms will increase shares and likes with the goal of more student engagement.