Strategy 1: Be innovative with social media marketing Social media marketing gives you an access to reach wider, more global audiences. To remain competitive, your institution must adapt. By embracing new technologies and strategies geared towards a predominantly young, digital-savvy audience, colleges can look to stand out from the pack with innovative social marketing. The key is to concentrate on the platforms that are most effective for connecting with your target audience and creating content — in many formats — that resonates.
Strategy 2: Be transparent Now, more than ever, students value transparency and authenticity and make decisions based on the trust they have for a brand. Brands must deliver the level of transparency that Gen Z has come to expect in all aspects of their lives, from the company they work for to the brands they purchase from.
Strategy 3: Tell your story Make sure that your brand has a clearly identifiable online presence. Don't be afraid to embrace technology — use it to create excitement and authenticity around your brand. This may involve adopting a digital communication process and creating ease for applying online. Share the story of your brand online, listen to student experiences, and show appreciation for their attention.
Strategy 4: Consistency The average time it takes to see consistent organic traffic to your site from SEO is around 5 to 6 months. That means you have to be consistent with your content creation for months at a time until you start seeing ROI. Some of the most successful content marketers have been consistently putting in effort over the course of many years.