Determine Your Target Audience

The better you understand your prospective student base, the easier it is to succeed in paid advertising. While it can be tempting to try and reach every possible applicant with your school’s ads, it is much more effective to target narrow, specific audiences. So, narrow in on exactly what you’re trying to accomplish and that’s where you’re gonna see success. 
 
Who is your audience? and What is the location and region? Are they...        

• Non-English-speaking students
  
• Undergraduates
  
• High schoolers for High School Completion
  
• Graduates
  
• Short-term program seekers ​