Be Connected. Be Authentic.
Students of Generation Z want truth, individualism, and dialogue. Authenticity is key.
Gen Z is analytical and pragmatic and use all the channels for their research, including reading reviews, learning about your school and where it stands on social and environmental issues. They often listen to each other more than an authority figure, so make sure that your institution is aligned with their core values at all times.
Students research! Recent studies have shown that Gen Z values the validity of print. As opposed to the internet, where sources can be murky, digital ads track you, and fake news easily proliferates, print cuts a credible swath through the noise. Get in front of students with an ad in one of our 9 magazines in 5 languages.
Study in the USA has been attuning itself to students’ needs for more than 40 years, and even during these changing and challenging times, we make ways for you to create strong, authentic connections with this generation of international students.
Want to create authentic connections? Get in touch! →
The Future is Multichannel
Multichannel marketing is critical now and will be even more so in the future, as the internet and other platforms continue to evolve. Not only are Gen Z digital natives, they also value print as a reliable, tangible resource because it’s not in their phones.
You need to be where the students are — and they are everywhere. Additionally, you must be in all of those spots consistently, with authentic messages that show you understand their needs.
Let us help you go multichannel! With Study in the USA, we can create a plan that engages your students at different access points — online, over social media, creating connections through peers, in print, and more.
Get in touch with our team to create a multichannel plan →
The Best Marketing Strategies Use a Print & Digital Mix
You might not be traveling right now, so let our magazines travel for you! They will be where the students are in the fall and spring: fairs, EducationUSA offices, schools, agencies, and more! In addition, digital versions of the magazines live online where they get additional exposure. Studies show that the best marketing strategies use a mix of print and digital, and that it takes a potential user seeing a product 7 times before action is taken. Use the wide variety of options Study in the USA can provide to get your school or program in front of students, and include print in the mix.
Ad deadline is July 31st, so don’t wait!
Get in touch with our team to reserve space in our print editions! →
Coming Soon. Peer-to-Peer Connections on StudyUSA.com
We’re excited to announce that Study in the USA is partnering with Unibuddy to bring student ambassadors to StudyUSA.com! Your prospective students will be able to message with current students directly, allowing their questions to be answered in real time. Additionally, they’ll be learning about your program or institution from a source they trust — someone their age. Subsequently, you benefit from these conversations by generating more leads.
We’re setting up the system now, so contact our team to be alerted when it’s rolling out! →
Image by Talula Cedar-James
Study in the USA stands with our black and brown clients, student bloggers, international students, and community members.
We stand in solidarity in the fight for justice for George Floyd, Ahmaud Arbery, and Breonna Taylor, to name the most recent black citizens who have died as a result of racial violence and injustice.
We stand with the nonviolent, peaceful protesters around the country, who are exercising their democratic right to gather and speak out against the systemic mistreatment of and injustices committed against black and brown citizens.
Study in the USA stands for the power of education, connection, tolerance, and compassion to unite us all.
Want to Reach More Chinese Students?
Through a partnership with i2i, we are excited to offer even more possibilities to showcase your program or school for Chinese students. i2i, a media company headquartered in Shanghai, with offices in Beijing and Hong Kong, has deep expertise with WeChat, China’s multi-purpose app that is used by more than 1 billion people monthly.
With this partnership, Study in the USA will be able to help you develop an effective WeChat strategy, have on-the-ground reps for recruiting and marketing or to attend fairs, plus serve as a PR and communications outlet for you in China.
Click here to download a PDF with more information →
Revisit this webinar that was held by Careers360 on Wednesday, May 27, for students in India and their parents. The subject is "To Go or Not To Go? The Dilemma of Study Abroad Aspirants." Panel members included Study in the USA's CEO + Publisher, Renait Stephens, Karl Anderson of the University of Arkansas, and Dennix Averion of George Mason University in Virginia.
Continue Building Familiarity
Among all the many ideas about how and when to reopen campuses, some are suggesting January 2021 as the most realistic time for students to return. If that holds true, then now is the time to make sure your institution or program is still front-of-mind for students.
Be nimble, be ready to adjust your messaging to the changing situation, and continue building familiarity with a multichannel approach on various media outlets — and we can help!
We have multiple solutions that include creating content, showcasing your program through student bloggers, hosting live events online, social media blasts, and more.
Contact us about solutions for getting in front of students now →
In the most recent edition of The PIE Review, Study in the USA's CEO and Publisher, Renait Stephens, shares her thoughts about the next generation of international students.
Join Study in the USA's CEO and Publisher, Renait Stephens, on May 27 for a Careers360 webinar. She and the other panelists will be discussing study abroad options for an audience of Indian students and parents.