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StudyUSA Global
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News

Happy International Women’s Day + Reaching Gen Z: The Importance of Digital Marketing for Your School

3/8/2023

 
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Happy International Women’s Day!

Today, we want to take a moment to celebrate the amazing women who work in international education. Our clients and partners are always worth celebrating, but on this special day, we want to highlight some of the remarkable women who have pulled up chairs to the table.

We want to express our gratitude to all the women who work in international education. Your passion and commitment are truly inspiring. Thank you for making a difference in the lives of students around the world.

As we celebrate International Women’s Day, let’s continue to support and empower women in all fields, including international education. Together, we can create a more inclusive and equitable world for everyone.


Click here to read about our amazing clients!

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Why is Digital Marketing Important for Your School?

2/16/2023

 
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The most effective way to reach Gen Z in 2023 is with digital marketing. The student journey looks different than in years past, with digital processes dramatically changing the direction and length of the path to higher education. 

Digital marketing helps you accomplish a number of goals: it can positively impact your school’s image, raise brand awareness,  and ultimately, drive future enrollments. With your target audience spending more time online than ever, now’s the time to take charge of your online presence. 

This guide will cover why digital marketing is important for your school and how you can implement it:

  • Why digital marketing is important for your school
  • How to get started with digital marketing
  • Tools to make digital marketing easier

Why Digital Marketing Is Important for Your School

Marketing is all about positioning yourself to meet the needs of your customers where they are. With students spending most of their time online, accessing them on their preferred platforms is the perfect fit for your goals. 

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?Should You Cut Your Marketing Budget During a Recession? + ✨ Make Study in the USA Magazines Part of Your Recruitment Strategy!

1/30/2023

 
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Should You Cut Your Marketing Budget During a Recession?

Although it may seem counterintuitive to spend money on marketing and advertising when enduring budget cuts or while in a recession, research has shown that companies that continue to advertise during economic downturns can actually gain market share from competitors. 

As Henry Ford once said, “A man who stops advertising to save money is like a man who stops a clock to save time.”



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✅ Social Media Trends to Know About + ✨ FREE 2023 Vision Board Templates for Students

1/6/2023

 
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2023, let’s do this! We’re bringing big, fun energy right from the start of this new year and can’t wait to keep going with all of 2022’s fantastic projects plus develop more ways to showcase your programs and schools.

How can we work with you in this bright new year?


Contact our team to keep going in 2023!

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Social Media Tips for Higher Ed in 2023

1/4/2023

 
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In a year that saw student enrollment bounce back from pandemic-induced lows, institutions embrace the tools of a digital classroom, and the cloud of uncertainty surrounding the future being lifted — you’d think 2022 was a return to normalcy, right? 

There’s never a dull moment. 

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How to Boost International Student Enrollment

11/10/2022

 
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One of the biggest challenges schools have faced over the past few years is the need to evolve strategies and tactics to boost international admissions. To gain insight into current practices among admissions professionals, Study in the USA and TOEFL created a webinar where three admissions professionals shared valuable insights into their current enrollment tactics. 

What challenges are schools facing?

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Tools to Boost International Admissions: Peer Insights and Guidance + Download Our Case Study About the Student Journey

10/25/2022

 
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Are you interested in strengthening your approach to international recruitment and admissions?

Join us for a live Zoom webinar on November 2nd at 12pm ET, featuring a powerful panel of experts who will be talking about the tools they use to boost international admissions. We’re proud to introduce to you our panel of guests:



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In-Person Fairs in Brazil Are Back + Want to Attract Chinese Students to Your School?

10/4/2022

 
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In-Person Fairs in Brazil Are Back!

Study in the USA magazines continues to promote your programs at major fairs around the world. Last month, several U.S. school representatives met with students, parents, and counselors at EducationUSA fairs in cities across Brazil, including São Paulo, Recife, Fortaleza, Belo Horizonte, and Rio de Janeiro. 

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Video Request: Why Should Students Choose YOUR School?

9/6/2022

 
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This Will Only Take a Few Seconds

Gen Z has a LOT to take in. In competing for their attention, you have 8 seconds — we repeat, 8 SECONDS — to stand out. Fail to do so, and they’ll move on to another school that captures their attention. 
We’re giving you 15-20 seconds to make your pitch. 


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Your Study in the USA Scholarship Winner: Karin Eriksson!

4/15/2022

 
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​We wouldn’t be who we are without our students — because of that, we hosted a drawing for students who shared their experiences about studying in the USA and offered a $1,000 scholarship to our winner.

We couldn’t be happier to announce that Karin Eriksson from Santa Barbara City College is the winner of our scholarship! Here’s her story:

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  • StudyUSA Global
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