Happy New Year!
We made it to 2021! It feels seriously magnificent to say goodbye to 2020 and alllllllllllllll of its challenges. Let’s take a moment to appreciate what we’ve made it through and that while we are still facing a bumpy start to 2021, we can see a light at the end of the tunnel.
Now is the time to keep going! We’re going to keep on creating opportunities for connection with international students and keep on working to showcase your schools and programs.
How can we work with you in this brighter new year?
Contact our team to keep going in 2021! →
To Our Wonderful Higher Ed Community --
What a year it’s been! As the end of 2020 approaches, we wanted to take a moment to celebrate our collective resiliency, flexibility, and creativity during a very trying time.
In looking back over the year, we’re struck by how many new avenues have been invented to connect international students with U.S. schools and programs. Without fairs, in-person tours, and regular travel, we all had to find new ways to create connections.
We’re feeling super grateful to have made it through this year and be here at the end of it with you all. From all of us at Study in the USA, we wish you well during this holiday season and look forward to jumping into the challenges and new creations of 2021 together.
—The Study in the USA Team
The Study in the USA Video Hub
We’re excited to announce the launch of the Study in the USA video hub site. It’s an amazing repository and resource, full of videos from current international students, recordings of our popular Student Sessions on Facebook and Instagram Live, plus introductory videos to many U.S. colleges and programs. Considering that Gen Z streams video for roughly 23 hours each week, the importance of video cannot be understated. Video is the future of marketing, and Study in the USA is pleased to offer this resource for students and schools.
Get in touch if you want tips on how to use video in your outreach →
Creating a Strategic Outreach Plan Now
Ameliorating our global reputation is going to be our work in the coming years. Convincing the global international student population that the U.S. continues to be the destination for higher education will be our number one priority.
What this means for recruitment is strategic planning. How are you planning for 2021 and even further into 2022 and 2023? How are you going to get in front of students and reassure them that despite the last 4 years, they are more than welcome here?
We can help! Get in touch with our team to plan your strategic marketing and outreach →
Smart Match: Better Quality Leads
With our new Smart Match feature, all you have to do is fill out 9 items, and you’re on your way to higher-quality leads. On a dating app, the more information you fill out about your likes and dislikes, etc., the better “matches” are made for you. It’s the same with our Smart Match system. You start with a large pool of leads (quantity!), and the more information you give us about the matches you’d like to see — for example, students from specific countries or with certain test scores — we’ll be able to provide better leads for your school (quality!).
Think of it this way, you’re not losing quantity and are gaining in quality — with the goal of ultimately improving your conversion rate. It’s a win-win!
Contact our team with any questions about the Smart Match dashboard →
This week on University World News, an article was published that was co-written by Study in the USA Publisher + CEO Renait Stephens about the decline in international student enrollment.
Students Are Interested — Don't Miss Out!
Students are still interested in studying in the USA. Despite current events, we’re hearing from partners around the world that they’re receiving inquiries from students about programs for next year. Last month alone, StudyUSA.com received 1.7 million page visits. Students are out there, they’re interested, and they’re looking for information! Don’t miss out — make a plan now to connect with these international students.
Get in touch with our team to make a plan →
Topic: New Student Leads
Our very own Simon Hamlin is speaking on Tuesday, October 20 at 10AM PT at the Unibuddy Global Conference about “Attracting & Nurturing New Student Leads.”
Register here →
HOT TIPS: Using LinkedIn for Student Recruitment
LinkedIn is not only your personal professional brand, it's an incredible tool for student recruitment. Your institution probably has a LinkedIn presence — in addition, faculty and staff all should have profiles that also link back to the institution account. Some ideas on how to harness the power of LinkedIn for international student recruitment:
To learn more about LinkedIn’s possibilities for recruitment, get in touch with our team →
Why Work With Study in the USA?
Your strategic decisions impact you in the short and long term. By choosing Study in the USA, you’ll benefit today and for years to come.
By working with us, you’ll...
Get in touch so we can craft solutions for your recruitment needs →