Your Brain on Print
While it’s true that digital advertising is an essential component of any marketing strategy — it’s demanded by our audience and also provides invaluable data — it should not overshadow the power of print media.
Our brains respond differently to information read in print than to digital information. Neuroscience shows that we read at slower speeds, have higher comprehension and recall, and pay more focused attention to the information. Reading a print ad drives sensory involvement, which contributes to reader impact, and it stimulates emotions and desires.
And the Survey Shows...
In a recent survey of students reading our magazines, the data bears out the continuing reach and power of print. Fun fact: China and India readers account for almost 20% of responses.
1. 70% of students received a physical hard copy of the print magazine (during a global pandemic!)
2. 59% still want to study in the USA in 2021, and most have been researching for more than 1 year
3. After reading the magazine, 25% contact schools directly and another 45% go to StudyUSA.com
Quote from one of our magazine readers who used the magazine and then found their perfect school:
“Study in the USA helped me find the perfect university for me, giving information on scholarships, admission requirements, world rankings of the university, and the different opportunities offered at this university. Currently, I have been admitted to one of the universities that I found on StudyUSA.com, and I even got a partial waiver of my tuition fees, the start of the school year is scheduled for September. Thank you, Study in the USA.”
Your Own Students: a Powerful Recruitment Resource
Delve into how to leverage student voices for international student recruitment at our NAFSA 2021 poster session on Thursday, June 3, 8am PT. Study in the USA's Sandra Halladey and Truckee Meadows Community College’s Natalie Brown, Ph.D. will share strategies and showcase the success of the TMCC student blogger program on StudyUSA.com.
Join us at NAFSA or contact our team for more information →
Social Media Usage Is Up
In news that will surprise no one, social media usage has increased over the last year. The ICEF Monitor reports that while average daily usage is almost 7 hours online, in the Philippines, Brazil, and Colombia, it’s more than 10 hours. Much of this is on mobile phones, and 44% of the total time spent on mobile is on social media and messaging apps.
So, make sure that you’re paying attention to and connecting with prospective students on your social channels. Or, use ours! Over the past year, our Live Sessions on Facebook reached 7,600,828 people.
Contact our team to set up a Live Session or a social media campaign today →
2021 Goal: Keep Students Engaged
Now is not the time cut back on international outreach — students are eagerly awaiting the time when they can travel and study abroad again. So use this year as a critical time to build and maintain engagement and loyalty. Keep your prospective students interested in your program. Connect with them consistently on your various social media channels and email. Respond to their questions quickly.
Consistent marketing and regular communication will keep your brand in front of your future students.
Let us help! Get in touch with our team to create an outreach plan →
Reach Your Future Students Now
Among all the many ideas about how and when to reopen campuses, some are suggesting fall 2021 as the most realistic time for students to return. If that holds true, then now is the time to make sure your institution or program is still front-of-mind for students — and we can help!
Study in the USA has been a trusted partner and advisor for over 40 years. We have a depth of industry knowledge in addition to always finding new ways to connect with students. We have multiple solutions that include creating content, showcasing your program through student bloggers, hosting live events online, social media blasts, and more. Reach your future students now!
“We’ve been working with Study in the USA for several years now, and it’s been a great experience. We’re constantly getting inquiries — each and every day. And more than anything else, I feel like we’re really well taken care of. Customer service is exceptional.” —Long Island University Brooklyn
Contact us to confirm your plan today →
Upcoming Capstone Student Fairs in Vietnam
The Capstone StudyUSA & Canada Higher Education Flex-Fairs and International Boarding & Day School Flex-fairs in Vietnam are taking place April 16–24. Despite the limitations imposed by the pandemic, Capstone shares that “there is still strong interest in overseas study,” and the U.S. remains in students’ top five desired destinations. Capstone encourages, “Looking ahead to fall 2021, this is still a great time to begin, or continue, your recruiting efforts in this dynamic market.” The 2021 Study in the USA magazine will be distributed at all of these events.
Planning ahead? Book ad space in our 2022 edition now by getting in touch with our team →
Our Clients Rock!
Our client testimonials speak for themselves, and we're unbelievably honored to hear that their experiences have been so positive. A big thank-you to each and every valued partner who took the time to create them!
It's critically important to all of us at Study in the USA that what we do matters to you. We're constantly striving to do our best, so that our schools and programs get both the best exposure and the best prospective students around the globe.
Watch the videos and get in touch! →
Case Study: Check Out These Results!
Is there a magic recipe for enrolling 50 international students in a timeframe of 12 months? Working with an English program within a large, public university, we combined a mix of marketing channels to engage students, and the program successfully responded to a total of 625 inquiries.
To learn more about the mix of products and services that were used and the successful strategy we launched for this English program, check out the case study on our site.
By Mim Lee Phillips, MS
International students choosing to study in the U.S. find high value in the experiences they have, lasting a lifetime. Significant for today, higher education institutions see economic fallout from the pandemic and could lose more than monetary repercussions. While in 2018 international students attributed 44.7 billion dollars to the U.S. economy, NAFSA estimates a $3 billion loss in 2020. This impacts both higher education institutions and creates an even greater loss to industries closely associated with international students. Challenging times, definitely. But an additional loss to consider is the potential decrease in enrollments and the inherent value of social mobility for today and future generations in the U.S. and abroad.
International students choose to complete their tertiary education outside of their home country based on many variables. Influencing decisions range from future economic goals, family, adventure, friends/influencers, prestige, scholarships, and the list continues. Dr. Timothy Carey states, “Good choices are decisions that keep you heading in the direction in which you want to go.” No one can doubt that the value of studying across the globe is most likely a very good decision. Lived experiences are imprinted in our memory, resulting in how we interact for the rest of our lives. Recognizing potential global benefits such as learned independence, understanding cultural differences, language proficiency, new education system, meeting new people, and resiliency.
By focusing on the human-centered international experience of four women from four countries across four decades, we can see that — within a 40 year span — the time spent in international higher education leaves an indelible imprint and significantly impacts a person for the rest of their lives.