More Than a Like 🤩
Welcome to our special Valentine's Day edition, where we delve into the heart of social media metrics to reveal a deeper connection between prospective international students and our partner schools. This month, we're celebrating a unique kind of affection: Prospective international students don't just like our schools — they LOVE them. Join us as we explore beyond the surface of 'likes' to uncover the true impact of your institution's online presence.
The True Measure of Engagement
The success of social media content is often mistakenly gauged by likes. We're setting the record straight: deeper metrics like reach, impressions, and link clicks reveal the genuine engagement and interest from prospective international students.
Key Metrics Simplified
Client Success Highlights
The Importance of Clicks Over Likes
These examples emphasize that while likes are visible and easy to count, clicks to the website are a far more substantial indicator of interest and engagement. Website clicks mean that prospective students are taking the crucial step of seeking more information, potentially leading to applications and enrollments. This action-oriented metric should be the focal point of any digital marketing strategy aimed at recruitment and engagement.
Ready to elevate your school or program's social media game? Reach out to our team for a personalized consultation and let's make your prospective international students fall in love with your school.