International students LOVE our schools!

 

More Than a Like 🤩 

Welcome to our special Valentine's Day edition, where we delve into the heart of social media metrics to reveal a deeper connection between prospective international students and our partner schools. This month, we're celebrating a unique kind of affection: Prospective international students don't just like our schools — they LOVE them. Join us as we explore beyond the surface of 'likes' to uncover the true impact of your institution's online presence.

The True Measure of Engagement

The success of social media content is often mistakenly gauged by likes. We're setting the record straight: deeper metrics like reach, impressions, and link clicks reveal the genuine engagement and interest from prospective international students.

Key Metrics Simplified

• Impressions: The total number of times a post appears to users, showing content visibility and frequency.
• Reach: The number of unique users who see your post, measuring how widely your content is viewed.
• Likes: A quick, surface-level indication of approval or interest from users. While easily visible, likes offer a basic gauge of popularity but lack depth in measuring engagement or intent.
• Link Clicks: This metric measures the total number of times students click on links in your posts that lead to your website. 

Client Success Highlights

• Adelphi University: Despite receiving just 26 likes, the Facebook post led to 913 website clicks, reached 120,859 prospective students, and achieved 130.8K impressions. This significant web traffic indicates a deep level of engagement.
• San Francisco Bay University: With 34 likes, the university accomplished 891 website clicks, reached 73,615 prospective students, and garnered 103.8K impressions, showing that actual interest translates into site visits.
• Northwest Missouri State University: This institution saw 56 likes but an impressive 1,782 website clicks and a reach of 153,282 on Facebook and 189.4K impressions, proving the high value of clicks over likes.
• Irvine Valley College: Received 38 likes, but more importantly, 960 website clicks, a reach of 84,920, and 150.4K impressions, underscoring the significance of engaging content that drives traffic to the site.
• Santa Barbara City College: With 20 likes, the college achieved 1,027 website clicks, a reach of 10.5K, and 123.9K impressions, indicating that real engagement is about actions, not just appearances.

The Importance of Clicks Over Likes

These examples emphasize that while likes are visible and easy to count, clicks to the website are a far more substantial indicator of interest and engagement. Website clicks mean that prospective students are taking the crucial step of seeking more information, potentially leading to applications and enrollments. This action-oriented metric should be the focal point of any digital marketing strategy aimed at recruitment and engagement.

Ready to elevate your school or program's social media game? Reach out to our team for a personalized consultation and let's make your prospective international students fall in love with your school.