 More Than a Like 🤩 Welcome to our special Valentine's Day edition, where we delve into the heart of social media metrics to reveal a deeper connection between prospective international students and our partner schools. This month, we're celebrating a unique kind of affection: Prospective international students don't just like our schools — they LOVE them. Join us as we explore beyond the surface of 'likes' to uncover the true impact of your institution's online presence.
The True Measure of Engagement The success of social media content is often mistakenly gauged by likes. We're setting the record straight: deeper metrics like reach, impressions, and link clicks reveal the genuine engagement and interest from prospective international students. Key Metrics Simplified
Client Success Highlights
The Importance of Clicks Over Likes These examples emphasize that while likes are visible and easy to count, clicks to the website are a far more substantial indicator of interest and engagement. Website clicks mean that prospective students are taking the crucial step of seeking more information, potentially leading to applications and enrollments. This action-oriented metric should be the focal point of any digital marketing strategy aimed at recruitment and engagement. Ready to elevate your school or program's social media game? Reach out to our team for a personalized consultation and let's make your prospective international students fall in love with your school. As we look forward into 2024 and are planning for this bright new year, we wanted to take the time and review what worked well in 2023. So let's revisit our most popular article, podcast episode, Live session, social media post, and more — all with an eye to how we can share your information across these formats in the upcoming year!
Gain a competitive edge in international student engagement with Study in the USA's "Fall 2023 Quarterly Buzz"
Address the challenges of student recruitment head-on with our Fall 2023 Quarterly Buzz. This report provides clear insights into current trends in content, traffic, and social media engagement on Study in the USA. Partner with us to use these insights for more informed strategy development. Additionally, our respected print magazines offer a tangible, trusted medium to further amplify your outreach.
If the images in this email from Study in the USA's Fall 2023 Quarterly Buzz are not visible, please click here to download The Buzz.  We're Thankful for You! Share Your Study in the USA Story & Get Featured on TikTok and Instagram!With Thanksgiving around the corner, it's a time for reflection and gratitude. As a leader in international student recruitment for more than four decades, Study in the USA cherishes partners like you, who are pivotal in enriching global educational experiences.
We are deeply grateful for your support in helping international students thrive. With your collaboration, Study in the USA continues to be a pioneering and exclusive U.S.-based company, reaching students across the globe through various media channels and platforms.  Imagine if you had a tireless assistant who could handle student questions at any time of day, in any language, freeing you to focus on the more personal and complex aspects of student relations. That’s what our AI chatbot offers.
It communicates in a friendly, conversational manner, knows everything on your website, and can answer all commonly asked questions. It's designed to be so engaging that students might even think they're chatting with a real person! Benefit #1: 24/7 Support Think of our chatbot as your own dedicated employee, working round the clock to ensure students receive answers anytime.  How to Stand Out from Your Competition We're diving deep into the strategies that can help you stand out from your competitors and establish a distinctive position in today's higher education landscape.
Strategy 1: Know your “why.” Every choice should be aligned with your mission — nurturing a global community where international students thrive. Whether you're a university, language school, or vocational institution, your commitment to their success should shine through.  Fuel the Adventure! 🚀 Share International Student Experiences to Inspire Others It’s so simple, but incredibly powerful — showcase international student experiences to inspire your prospective students. How to do it effectively?
 Many universities have organizational structures — "silos" — where departments and units operate independently, often leading to fragmented strategies and missed opportunities. Breaking down these silos is paramount to creating a cohesive and effective strategy for international student recruitment.
Working across departments is critical for many reasons, including the following:  Share your message with our global audience It’s the ideal time to explore joining the StudyUSA.com platform. 2023 has seen us:
Take this opportunity to further your reach on StudyUSA.com!  What challenges do institutions face in 2023? The global pandemic created a laundry list of issues that institutions are still dealing with today. While some of these issues have been resolved, a handful of them have only become more prominent. We’ll highlight many of those issues in this article and how working with a digital marketing agency can help you through them.
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