Your Current Students Can Attract Your Future Students
Do you have a plan on how to attract and reassure students during the midst of the current global flux and confusion? We have a FREE and easy solution for you! Study in the USA is partnering with Unibuddy to create a special opportunity during this challenging time: online student ambassadors on StudyUSA.com (view the general chat page here!).
With student ambassadors, you can:
Additionally, no extra time or resources are required on your end to create marketing collateral — ambassadors create your material for you to share on social channels.
The set-up is easy and this is a free, value-added feature to a Study in the USA package.
To learn more, register for our informational webinar on Tuesday, Aug 18 at 10am PT! →
Using Pinterest in Your Marketing Plan
Are you using Pinterest in your social media strategy? If not, you should! Unlike other sites, where your content can be buried within minutes of posting, content on Pinterest is continually repinned and reshared. Also, unlike other social media sites, Pinterest is as much a search engine as a social media platform, meaning your content continues to generate views and funnel students to your site, months after it was originally posted.
Study in the USA’s Pinterest board has 16,000 pins and receives 20,000 visits a month, 75% of which are from international students. In the last month, students from India, Brazil, and Germany were the top three countries searching our boards. Recently, a Pinterest campaign we ran for Moravian College received 1,700 views within its first week — and that number will keep growing as the post is repinned and reshared!
Want to use Pinterest as part of your marketing strategy? Get in touch with our team! →
To support and inform international students and educational systems navigating the current challenging and evolving climate, Study in the USA established Student Sessions on Facebook and Instagram Live this past spring. The weekly program connects current and prospective international students with universities and peers. All sessions take place at Pacific Standard Time, and all will be recorded for viewing after the live broadcast.
August–September Presenters & Topics
Last Week to Get into Print!
A sure way to cut through the noise of the internet can be found with print advertising. Studies show that Gen Z (unlike the Millennials before them), reads magazines and sees them as a trusted resource. This is your last chance to get into our 2021 editions. Make print part of your marketing plan and reserve ad space now before time runs out! — this Friday, July 31 is the last day.
Contact our team to reserve ad space now →
Last Chance for an Ad in Our Annual Print Editions
Using the internet isn’t always the most effective global outreach strategy. From rural villages to cities with filtered internet access, attempting to reach prospective students only digitally isn’t enough. With 1.4 million magazines in circulation all around the world, Study in the USA can help reach hard-to-reach places.
Don’t miss out on using print as part of your outreach plan. Limited space is still available in our 9 annual editions, plus we’re offering expanded e-readership. The deadline is July 31, so act quickly!
Contact our team to reserve ad space now →
SEVP Guidance: Actions to Take
Currently the U.S. has approximately one million international students studying across the country. Last week’s guidance announcement by ICE, forcing those students to leave the U.S. if their universities provide online-only learning this fall, created instantaneous chaos. Within a day, Harvard and MIT filed suit against the Trump administration, followed by suits brought by 17 states over the last week.
How our industry is responding and what you can do:
And finally, through all of this, remember our international students:
“We want to see ‘the greatest higher education system’ coming together to exercise their agency and defend the ideals they have so heartfully written in their mission statements and strategic plans. We want our universities to listen to us and actively assist us with the extra financial, academic and psychological obstacles resulting from the new guidance, and thus affirm that we represent more than an influx of financial and intellectual resources to them.”
—Santiago Castiello-Gutiérrez and Xiaojie Li, Medium.com
Be Connected. Be Authentic.
Students of Generation Z want truth, individualism, and dialogue. Authenticity is key.
Gen Z is analytical and pragmatic and use all the channels for their research, including reading reviews, learning about your school and where it stands on social and environmental issues. They often listen to each other more than an authority figure, so make sure that your institution is aligned with their core values at all times.
Students research! Recent studies have shown that Gen Z values the validity of print. As opposed to the internet, where sources can be murky, digital ads track you, and fake news easily proliferates, print cuts a credible swath through the noise. Get in front of students with an ad in one of our 9 magazines in 5 languages.
Study in the USA has been attuning itself to students’ needs for more than 40 years, and even during these changing and challenging times, we make ways for you to create strong, authentic connections with this generation of international students.
Want to create authentic connections? Get in touch! →
The Future is Multichannel
Multichannel marketing is critical now and will be even more so in the future, as the internet and other platforms continue to evolve. Not only are Gen Z digital natives, they also value print as a reliable, tangible resource because it’s not in their phones.
You need to be where the students are — and they are everywhere. Additionally, you must be in all of those spots consistently, with authentic messages that show you understand their needs.
Let us help you go multichannel! With Study in the USA, we can create a plan that engages your students at different access points — online, over social media, creating connections through peers, in print, and more.
Get in touch with our team to create a multichannel plan →
The Best Marketing Strategies Use a Print & Digital Mix
You might not be traveling right now, so let our magazines travel for you! They will be where the students are in the fall and spring: fairs, EducationUSA offices, schools, agencies, and more! In addition, digital versions of the magazines live online where they get additional exposure. Studies show that the best marketing strategies use a mix of print and digital, and that it takes a potential user seeing a product 7 times before action is taken. Use the wide variety of options Study in the USA can provide to get your school or program in front of students, and include print in the mix.
Ad deadline is July 31st, so don’t wait!
Get in touch with our team to reserve space in our print editions! →