Increased Exposure for Print Magazines!
We just sent the 2021 Chinese magazine to the printer and are excited that it’s reaching an additional 750 new international schools this year! Plus, the magazine will receive more than 100,000 extra views per month on four popular Chinese digital reading platforms.
Additionally, the India edition, which goes to the printer next week, also has an increase in its reader base — now 110,000 subscribers. As a result of our valued partnership with Careers360, 40,000 more students will see the magazine than initially planned!
We’re delighted to provide these increased readership numbers for our clients with print ads in these editions.
It’s never too early to plan for next year’s print editions!
Contact our team to get started →
Now vs. In 6 Months
Yes, we are in challenging times. But doing nothing with your digital marketing for the next 6 months won’t move you forward — and you don’t want to miss out on what's happening now! Last month, we received more than 8,000 student inquiries. Waiting 6 months puts you behind hundreds of other schools who are out there gaining trust and who for the last 6 months have been acquiring leads to fill their pipeline and conversions. Use this time to continue to build brand awareness. Our goal is for your investment to create results you can see now and in the future!
Contact us to craft a digital marketing plan that works for you now →
No Bandwith + Budget Cuts?
Students are looking for guidance, you’re dealing with budget cuts and too many ways and places to capture their attention. Streamline your options:
We have easy and reasonably priced solutions that can cut through the overwhelm and help meet your recruitment goals.
Contact our team to learn more →
International Student Toolkit: Webinar Series
When international students come to the U.S., what tools do they need to simplify their lives? What services can help meet these needs? How can schools communicate this information to students? These questions are at the root of the International Student Tool Kit: Webinar Series.
Over two days next week, Study in the USA is facilitating conversations about the services students need and the companies that provide them. Participating partners: Argo, ELSA, CampusSIMS, and Unilodgers.
Get more information and register for the webinars →
8 Seconds to Get Their Attention
Today’s average attention span is a measly 8 seconds, so how do you capture students’ attention quickly? And combined with decreasing attention spans, in a survey of 18-24 year olds, 77% said they pick up a phone when not busy. Do they scroll? Of course they do. Every 10-20 seconds. One way to stop the scroll is by adding value — think micro-conversions at each stage of their journey — and doing it in video format will help too (95% of content is retained when watching a video)!
Want to stop the scroll? Download our Content Creation Strategy one sheet for ideas of how to add value to your digital marketing.
Get in touch with our team to talk strategy! →
Last Week in Vietnam...
Study in the USA 2020 editions were handed out just last week at a Capstone event in Vietnam. One of the benefits of print is its longevity — printed pages exist outside the internet’s never-ending scroll. If you advertised in our 2020 editions, the magazines are still working for you! And if you’re looking for longevity and reach in your marketing plan, we can help.
Get in touch to create a far-reaching and long-lasting recruitment plan →
The Value of International Education
Where would we be without our international students? And not students as commodities or numbers making up quotas. But where would we be without the value of our wonderful international student population? We would have less cross-cultural understanding. Less global thinking. Less connectivity. We are indebted to them for reaching out across cultures and languages; they are engaged, curious, resilient — all qualities we need as we move forward globally. Even though we’re in the middle of a crazy and challenging time, let’s not forget the students — they're why we’re here, and they’re incredibly valuable.
Want to hear what international students have been sharing recently?
Check out their Instagram Live conversations. →
Your Current Students Can Attract Your Future Students
Do you have a plan on how to attract and reassure students during the midst of the current global flux and confusion? We have a FREE and easy solution for you! Study in the USA is partnering with Unibuddy to create a special opportunity during this challenging time: online student ambassadors on StudyUSA.com (view the general chat page here!).
With student ambassadors, you can:
Additionally, no extra time or resources are required on your end to create marketing collateral — ambassadors create your material for you to share on social channels.
The set-up is easy and this is a free, value-added feature to a Study in the USA package.
To learn more, register for our informational webinar on Tuesday, Aug 18 at 10am PT! →
Using Pinterest in Your Marketing Plan
Are you using Pinterest in your social media strategy? If not, you should! Unlike other sites, where your content can be buried within minutes of posting, content on Pinterest is continually repinned and reshared. Also, unlike other social media sites, Pinterest is as much a search engine as a social media platform, meaning your content continues to generate views and funnel students to your site, months after it was originally posted.
Study in the USA’s Pinterest board has 16,000 pins and receives 20,000 visits a month, 75% of which are from international students. In the last month, students from India, Brazil, and Germany were the top three countries searching our boards. Recently, a Pinterest campaign we ran for Moravian College received 1,700 views within its first week — and that number will keep growing as the post is repinned and reshared!
Want to use Pinterest as part of your marketing strategy? Get in touch with our team! →
To support and inform international students and educational systems navigating the current challenging and evolving climate, Study in the USA established Student Sessions on Facebook and Instagram Live this past spring. The weekly program connects current and prospective international students with universities and peers. All sessions take place at Pacific Standard Time, and all will be recorded for viewing after the live broadcast.
August–September Presenters & Topics