 Celebrating Our Loyal Clients: Milestone Anniversaries and Beyond! Welcome to our special edition newsletter, celebrating not only our amazing clients who've been with us for 20+ years, but also the many more who will be featured in upcoming newsletters! We're grateful for the relationships, milestones, and your continued trust.
We’re proud to have worked with these exceptional clients for more than 20 years, since before websites even existed! As a U.S.-based company, we’ve been a constant, reliable, and successful partner for our clients, and they’ve been with us throughout this incredible journey. Stay tuned for future newsletters, where we'll continue to honor and highlight our longstanding clients and celebrate their achievements. 🏆 20+Year Client Anniversaries 🏆  We were inspired by the stories of so many women we work with and are wrapping up Women’s History Month with an interview with our CEO & president, Renait Stephens. Personal & educational history Q: Where did you grow up, and what did you study in school?
“My parents moved to the U.S. from England when I was in college at the University of London, and I was doing economics, public administration, statistics, and business. I actually REALLY hated it. I wanted to do art and visual communication — stuff like that. I didn’t get to do that.” “My parents were over here [in Seattle], and I would visit for the summer, Christmas, and stuff like that. I loved it in Seattle, and decided I wanted to stay.”  Happy International Women’s Day! Today, we want to take a moment to celebrate the amazing women who work in international education. Our clients and partners are always worth celebrating, but on this special day, we want to highlight some of the remarkable women who have pulled up chairs to the table.
We want to express our gratitude to all the women who work in international education. Your passion and commitment are truly inspiring. Thank you for making a difference in the lives of students around the world. As we celebrate International Women’s Day, let’s continue to support and empower women in all fields, including international education. Together, we can create a more inclusive and equitable world for everyone. Click here to read about our amazing clients!  The most effective way to reach Gen Z in 2023 is with digital marketing. The student journey looks different than in years past, with digital processes dramatically changing the direction and length of the path to higher education.
Digital marketing helps you accomplish a number of goals: it can positively impact your school’s image, raise brand awareness, and ultimately, drive future enrollments. With your target audience spending more time online than ever, now’s the time to take charge of your online presence. This guide will cover why digital marketing is important for your school and how you can implement it:
Why Digital Marketing Is Important for Your School Marketing is all about positioning yourself to meet the needs of your customers where they are. With students spending most of their time online, accessing them on their preferred platforms is the perfect fit for your goals.  Should You Cut Your Marketing Budget During a Recession? Although it may seem counterintuitive to spend money on marketing and advertising when enduring budget cuts or while in a recession, research has shown that companies that continue to advertise during economic downturns can actually gain market share from competitors.
As Henry Ford once said, “A man who stops advertising to save money is like a man who stops a clock to save time.”  2023, let’s do this! We’re bringing big, fun energy right from the start of this new year and can’t wait to keep going with all of 2022’s fantastic projects plus develop more ways to showcase your programs and schools.
How can we work with you in this bright new year? Contact our team to keep going in 2023!  In a year that saw student enrollment bounce back from pandemic-induced lows, institutions embrace the tools of a digital classroom, and the cloud of uncertainty surrounding the future being lifted — you’d think 2022 was a return to normalcy, right?
There’s never a dull moment.  One of the biggest challenges schools have faced over the past few years is the need to evolve strategies and tactics to boost international admissions. To gain insight into current practices among admissions professionals, Study in the USA and TOEFL created a webinar where three admissions professionals shared valuable insights into their current enrollment tactics.
What challenges are schools facing?  Are you interested in strengthening your approach to international recruitment and admissions?
Join us for a live Zoom webinar on November 2nd at 12pm ET, featuring a powerful panel of experts who will be talking about the tools they use to boost international admissions. We’re proud to introduce to you our panel of guests:  In-Person Fairs in Brazil Are Back! Study in the USA magazines continues to promote your programs at major fairs around the world. Last month, several U.S. school representatives met with students, parents, and counselors at EducationUSA fairs in cities across Brazil, including São Paulo, Recife, Fortaleza, Belo Horizonte, and Rio de Janeiro.
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