Social Media Usage Is Up
In news that will surprise no one, social media usage has increased over the last year. The ICEF Monitor reports that while average daily usage is almost 7 hours online, in the Philippines, Brazil, and Colombia, it’s more than 10 hours. Much of this is on mobile phones, and 44% of the total time spent on mobile is on social media and messaging apps.
So, make sure that you’re paying attention to and connecting with prospective students on your social channels. Or, use ours! Over the past year, our Live Sessions on Facebook reached 7,600,828 people.
Contact our team to set up a Live Session or a social media campaign today →
If the past few years are any indication, traditional marketing methods alone won’t be effective in engaging with higher education prospects. Shifting regulatory and technological policies signals that you will need to get creative with where you look to for student recruitment. One such resource can come in the form of your institution’s greatest advocates and supporters — your alumni. Alumni relations can be a powerful force in guiding students to your institution and accomplishing your marketing goals.
The Power of Alumni
It can be difficult to conceptualize the overall influence that your alumni have over prospective students. Each student has their own motivations for pursuing an American education, but the influence of alumni certainly has its place among those. From a brand-level perspective, there are a few ways.
Magazines on the go!
Our magazines are reaching students! The magazines targeted to China and India have been distributed in both countries. In China, copies were shared at 766 distribution points and high schools. The India edition was bundled with Careers360, a prestigious publication targeted to students and young professionals, and shipped to 127,000 subscribers. Up next, the Global magazine is just beginning its journey around the world! As always, digital distribution continues all year, and you can read our most recent editions on our site here.
Get in touch about year-round print opportunities!
TikTok Tips — Getting Started
If you’re trying to reach teens and spread the message about your school or program, you should be on TikTok. But for those of us who haven’t jumped on the TikTok train, how to get started? Actually, it’s not very hard — and you can get your international students to help!
We’ve got a handful of easy tips that we put together in a one sheet. Download it here.
All-New StudyUSA.com + Our Podcast Launches
An All-New StudyUSA.com
Are you trying to connect with and get your school or program in front of international students? Now you can do it even more quickly on the all-new StudyUSA.com. Keeping in mind that 65% of students access the site using their phones, the new site was designed for mobile (although it’s also beautiful and functional on a laptop too!).
In addition, when planning the site’s design and functionality, we’ve considered the needs of both our student audience and our partner schools and programs. The site’s new Match Me tool uses a proprietary algorithm that connects you with your perfect students. Our goal is to match your school with the best students, those who are ready to show their interest and apply.
Check out the new site and get in touch with our team to learn more about its new features & benefits
International student recruitment has evolved over the course of the past year, ushering in a new set of tools and strategies to choose from. Between staple marketing strategies and less commonly known tricks, here are 9 of the best tips and tools you can use for international recruitment today:
Digital marketing is no longer a luxury, but a necessity. With students spending more time online than they ever have before, meeting them where they are should be your number one priority. Marketing in the digital age is less about selling your product or service and more about building lasting relationships. Given the travel restrictions of the past couple of years, finding new ways to connect with them is all the more important.
We’ll be sharing with you why digital marketing is more important than ever in attracting international students. Here are a few of the reasons why:
Still looking for flash-in-the-pan solutions to generate leads that convert? Although there is a place for this type of marketing, we’ve found that the most successful campaigns have a more personal touch. Lead nurturing captures the essence of creating authentic relationships, focusing on substance rather than style. Gen Z challenges you to treat them as individuals, to be transparent, and to reflect the values they believe in.
In this article, we’ll go over why lead nurturing matters in higher education and how you can utilize it in your marketing efforts for the new year.
Something Big Is on the Way!
We’ve kept it under wraps for months, but now that the time is almost here we can’t wait to share — StudyUSA.com is getting an update. Keeping in mind that 60% of visitors access the site using their phones, it’s going to be fast and mobile friendly. Plus, when planning the site’s design and functionality, we’ve considered the needs of both our student audience and our partner schools and programs.
Look for forthcoming info about the official launch date along with new features and benefits!
Get in touch with our team to reach our international student audience
TikTok + Engaging with Students
We're on TikTok ⚡️
With TikTok’s 689 million monthly active users — 62% of those in the 10-29 age group — more and more universities, colleges, and high schools are using the platform to create funny videos, plus share tips, tricks, ideas, and resources with students. And so are we!
Let us share your content — send us your 30-to-60-second videos, and we’ll promote them on our page. Keep in mind that according to TikTok, the first three seconds of a video are critical, and videos that get the best response keep “it real and relatable.”
Get in touch about promoting your school or program on TikTok