We’re excited to announce the launch of the Study in the USA video hub site. It’s an amazing repository and resource, full of videos from current international students, recordings of our popular Student Sessions on Facebook and Instagram Live, plus introductory videos to many U.S. colleges and programs. Considering that Gen Z streams video for roughly 23 hours each week, the importance of video cannot be understated. Video is the future of marketing, and Study in the USA is pleased to offer this resource for students and schools.

Get in touch if you want tips on how to use video in your outreach →

Ameliorating our global reputation is going to be our work in the coming years. Convincing the global international student population that the U.S. continues to be the destination for higher education will be our number one priority.

What this means for recruitment is strategic planning. How are you planning for 2021 and even further into 2022 and 2023? How are you going to get in front of students and reassure them that despite the last 4 years, they are more than welcome here?

We can help! Get in touch with our team to plan your strategic marketing and outreach → ​

With our new Smart Match feature, all you have to do is fill out 9 items, and you’re on your way to higher-quality leads. On a dating app, the more information you fill out about your likes and dislikes, etc., the better “matches” are made for you. It’s the same with our Smart Match system. You start with a large pool of leads (quantity!), and the more information you give us about the matches you’d like to see — for example, students from specific countries or with certain test scores — we’ll be able to provide better leads for your school (quality!).

Think of it this way, you’re not losing quantity and are gaining in quality — with the goal of ultimately improving your conversion rate. It’s a win-win!

Contact our team with any questions about the Smart Match dashboard → ​

This week on University World News, an article was published that was co-written by Study in the USA Publisher + CEO Renait Stephens about the decline in international student enrollment. 

​Students are still interested in studying in the USA. Despite current events, we’re hearing from partners around the world that they’re receiving inquiries from students about programs for next year. Last month alone, StudyUSA.com received 1.7 million page visits. Students are out there, they’re interested, and they’re looking for information! Don’t miss out — make a plan now to connect with these international students. 

Get in touch with our team to make a plan → 

​Our very own Simon Hamlin is speaking on Tuesday, October 20 at 10AM PT at the Unibuddy Global Conference about “Attracting & Nurturing New Student Leads.” 

Register here → 

​​LinkedIn is not only your personal professional brand, it's an incredible tool for student recruitment. Your institution probably has a LinkedIn presence — in addition, faculty and staff all should have profiles that also link back to the institution account. Some ideas on how to harness the power of LinkedIn for international student recruitment:

1. Partner with your alumni engagement and development teams to develop a series of short stories that share alumni student experiences at your institution.
2. Promote the work of your faculty and regularly post news items about your institution.
3. When students graduate, encourage them to connect on LinkedIn, and through these connections, build a team of ambassadors on the platform. (As ambassadors, they can then list this on their profile under Volunteer Experience.) When you share a news item, notify your networks so that it can be shared by the ambassadors.

To learn more about LinkedIn’s possibilities for recruitment, get in touch with our team → 

Your strategic decisions impact you in the short and long term. By choosing Study in the USA, you’ll benefit today and for years to come.

By working with us, you’ll...

• be assured that a trusted company has your best interests in mind.
• have prospective student leads to fill your pipeline for the next few years.
• be closer to reaching your recruiting and marketing goals.
• have increased your market share.
• have custom marketing campaigns created just for you.
• know your DM results and know your return on investment
• have remained on budget with no additional costs (unless you’d like to add more digital or print products!).
• be able to breathe….

Get in touch so we can craft solutions for your recruitment needs →

Yes, we are in challenging times. But doing nothing with your digital marketing for the next 6 months won’t move you forward — and you don’t want to miss out on what's happening now! Last month, we received more than 8,000 student inquiries. Waiting 6 months puts you behind hundreds of other schools who are out there gaining trust and who for the last 6 months have been acquiring leads to fill their pipeline and conversions. Use this time to continue to build brand awareness. Our goal is for your investment to create results you can see now and in the future!

Contact us to craft a digital marketing plan that works for you now → ​