International student recruitment has evolved over the course of the past year, ushering in a new set of tools and strategies to choose from. Between staple marketing strategies and less commonly known tricks, here are 9 of the best tips and tools you can use for international recruitment today:
Digital marketing is no longer a luxury, but a necessity. With students spending more time online than they ever have before, meeting them where they are should be your number one priority. Marketing in the digital age is less about selling your product or service and more about building lasting relationships. Given the travel restrictions of the past couple of years, finding new ways to connect with them is all the more important.
We’ll be sharing with you why digital marketing is more important than ever in attracting international students. Here are a few of the reasons why:
Still looking for flash-in-the-pan solutions to generate leads that convert? Although there is a place for this type of marketing, we’ve found that the most successful campaigns have a more personal touch. Lead nurturing captures the essence of creating authentic relationships, focusing on substance rather than style. Gen Z challenges you to treat them as individuals, to be transparent, and to reflect the values they believe in.
In this article, we’ll go over why lead nurturing matters in higher education and how you can utilize it in your marketing efforts for the new year.
Something Big Is on the Way!
We’ve kept it under wraps for months, but now that the time is almost here we can’t wait to share — StudyUSA.com is getting an update. Keeping in mind that 60% of visitors access the site using their phones, it’s going to be fast and mobile friendly. Plus, when planning the site’s design and functionality, we’ve considered the needs of both our student audience and our partner schools and programs.
Look for forthcoming info about the official launch date along with new features and benefits!
Get in touch with our team to reach our international student audience
We're on TikTok ⚡️
With TikTok’s 689 million monthly active users — 62% of those in the 10-29 age group — more and more universities, colleges, and high schools are using the platform to create funny videos, plus share tips, tricks, ideas, and resources with students. And so are we!
Let us share your content — send us your 30-to-60-second videos, and we’ll promote them on our page. Keep in mind that according to TikTok, the first three seconds of a video are critical, and videos that get the best response keep “it real and relatable.”
Get in touch about promoting your school or program on TikTok
When it comes to gaining new enrollments for your educational institution, you can’t depend on referrals.
The reason? It's too easy! "Waiting until you're remembered" isn't a strategy that will allow you to reach as many potential international students as possible.
As a result, as each enrollment cycle begins, you start your marketing process from scratch, not understanding what has worked in the past. That's because you don't understand your conversion pattern from the Buyer’s Journey, which means:
Visitor > Lead > Qualified Leads > Customers
Instead of starting your marketing process from square one each time, learn from what has worked in the past.
Here are some tips on how you can improve your marketing using Inbound Marketing techniques. Use these tips to gain more control over the results of your marketing initiatives.
Don't Forget! Your Students Are Your Influencers
According to Nielsen, 92% of people trust the recommendations of their friends and family — they relate to others who are like them. That means that your current international students are your best marketers to their networks. Provide them with plenty of branded opportunities to share with their connections, and ask them to share photos of themselves in their new school swag, on campus, etc. Use their authentic student voices across all of your marketing and admissions channels — it’s real and doesn’t feel like a sales tactic.
Educational institutions have historically had a traditional outlook, and that includes how they have attracted and retained students. Even so, as educational methods change (for example, distance learning is constantly expanding), institutions are using different strategies to attract new international students, offer more courses, and connect with their audiences.
In other words, marketing is now seen as a great strategy to attract new international students. Institutions now recognize themselves as businesses and strive for financial health in their results.
Schools and educational institutions are experiencing a change in the way they acquire international students. These students are looking for ways to learn and qualify online, so having a digital presence is more important than ever.
Believe us, it's not enough to have just a website. You need a structured digital marketing strategy to attract your potential international student and then to start an amazing journey with them.
The next step of the journey is to engage visitors and convert them into leads — as well as engaging and educating the future student during her decision-making process.
How Students Use Social Media
We spend a lot of time talking about and sharing social media facts and tips with you — for a reason. It’s where international students are, so marketing to them on these platforms should be a no-brainer.
Looking for ideas to keep your social media audience interested and engaged this summer? We have tips!