Rethinking Student Research: What Universities Are Missing A recent survey by The Ambassador Platform — “Do You Know What Future Students Really Want?”* — reveals three key takeaways for engaging with prospective students during their research and information gathering stage. Takeaway #1 University representatives ranked in-person events as most valuable for students when they’re in the research phase, while the students themselves noted that the university website is their most important resource. Takeaway #2 While YouTube and Instagram lead the way as students’ preferred social platforms for research, in third place is … LinkedIn. Not what you’d expect from the TikTok generation, is it? Takeaway #3 Students want to connect with their peers much earlier in their journey than recruiters might think. They most want connection not when their arrival on campus is imminent, but when they’re deciding which school to attend. We already know how important connection is to this generation of students, and now we have a better idea of when and where they’re going looking for it. Let’s meet them there — and we can help! Connect with us to strategize your marketing efforts or let us share your message across our channels. How Influencers Can Help Spread the Word About Your School or Program Our NAFSA panel on leveraging influencer impact was a big success. We discussed:
If you’re interested in learning how to use your current students, alumni, and faculty to get the word out about your school, you can download our guide to get started! Or, get in touch to learn how we can help! One Million Students & Parents in China Our magazines are reaching students — most recently 21st Century Teens in China! Plus, digital distribution continues all year, and you can read our most recent editions on our site. Several times a year, we partner with 21st Century Teens, a subscriber-based publication in China, to run multiple-page inserts in its Teens Senior and Junior publications. The number of subscribers for each issue? One million people all across China! Want to participate in the next edition — or any of our print publications? Get in touch! |