Pieter is two years away from graduating and is starting to research schools and programs.
He goes to studyusa.com, then checks out Study in the USA's Facebook page, and signs up for emails.
Over the next two years, Pieter receives newsletters that inform him about huge numbers of schools, and he makes some inquiries.
He reads about a student blogger story in a newsletter, clicks through to studyusa.com, and in the post discovers about gap year programs.
In the end, Pieter talks to his university counselor, and she recommends a program he found on studyusa.com that she knows has an exchange program with a local university. Pieter ends up doing a gap year.