Looking for ideas to keep your social media audience interested and engaged this summer? We have tips!
Are you curious about what Chinese students are thinking and planning around studying abroad? We have been too. So, looking for insight, we conducted a survey. Here’s some of what we learned.
Who they are
Current Chinese students interested in studying in the U.S. skew slightly more male (57%) than female (43%). However, the number of young women is an increasing trend in international education from China. Traditionally, it has been largely dominated by male students, but over the last several years there has been an increase in women interested in studying abroad.
Reach Prospective Students in Real Time. Go Live!
In marketing today, it’s all about being real and transparent. Instagram — used by 72% of teens for an average of 28 minutes per day — maximizes that opportunity. Students tend to watch live video nearly 12x as long as regular video posts, so this is a great way to get your information out there!
Our Director of Social Media, Mildred Stephens, advises, "Do a Live Session with your current or alum students. Students appreciate when you’re authentic and real with them. It’s more relatable."
In a recent Study in the USA Live Session with Nicole Awad, a student from Brazil studying at Hillsborough Community College (HCC), interested students were engaged and asked questions about tuition fees, what it's like to be a student ambassador, and the challenges she's facing. Also, Nicole highlighted that when she was researching schools in the U.S., she found helpful student testimonials online about HCC.
Get in touch to set up a Live Session →