July 13th, 2021
Are you curious about what Chinese students are thinking and planning around studying abroad? We have been too. So, looking for insight, we conducted a survey. Here’s some of what we learned.
Who they are
Current Chinese students interested in studying in the U.S. skew slightly more male (57%) than female (43%). However, the number of young women is an increasing trend in international education from China. Traditionally, it has been largely dominated by male students, but over the last several years there has been an increase in women interested in studying abroad.
What they’re interested in
More than 50% of the students are interested in studying abroad specifically in the U.S., and 66% are planning for summer 2022. Knowing this can help determine marketing efforts and their schedule. Focus on brand awareness first and then on engaging with these students during their research and planning phase.
How to reach them
We know how important this market is, and we have spent a lot of time figuring out as many ways to reach and engage with these students for you as we can.
The way to reach Chinese students digitally is via WeChat.
Our digital channels:
The survey showed us that our U.S.-based platforms — StudyUSA.com, our Instagram and Facebook channels — are reaching students in China. Consider a Live Session, sharing an article on our site, or having a student blogger write about their experiences in your program.
Other, out-of-the-box options:
Get in touch to find out more about what we learned about the current Chinese market and how we can help you reach these students →