Don't Forget! Your Students Are Your Influencers
According to Nielsen, 92% of people trust the recommendations of their friends and family — they relate to others who are like them. That means that your current international students are your best marketers to their networks. Provide them with plenty of branded opportunities to share with their connections, and ask them to share photos of themselves in their new school swag, on campus, etc. Use their authentic student voices across all of your marketing and admissions channels — it’s real and doesn’t feel like a sales tactic.
Increased Digital Magazine Distribution
Great news for our print magazine partners! Our Global magazine has been accepted to the Magzter digital newsstand platform, which has more than 75 million users and thousands of publications in 60+ languages. Our priority is to continually extend the global reach of our publications and put our partners’ information in front of as many readers as possible. We are excited to add the Magzter platform to our distribution channels.
How to Build Brand Recognition in China webinar
Thursday, 16 September, 1PM PT | 4PM ET
The top decision-making factor for Chinese students when it comes to choosing an overseas study destination is still the university’s brand. That's why you should invest in a long-view brand strategy in order to effectively recruit from this market. Join us at our joint webinar with Sinorbis to discuss how to build brand recognition in China, engaging Chinese students at every step of their application journey through digital marketing.
“I am pleased with all aspects of Study in the USA, but what makes them stand out from the rest is fantastic customer service and support. ” —Current Study in the USA partner