 Using Pinterest in Your Marketing PlanAre you using Pinterest in your social media strategy? If not, you should! Unlike other sites, where your content can be buried within minutes of posting, content on Pinterest is continually repinned and reshared. Also, unlike other social media sites, Pinterest is as much a search engine as a social media platform, meaning your content continues to generate views and funnel students to your site, months after it was originally posted. Study in the USA’s Pinterest board has 16,000 pins and receives 20,000 visits a month, 75% of which are from international students. In the last month, students from India, Brazil, and Germany were the top three countries searching our boards. Recently, a Pinterest campaign we ran for Moravian College received 1,700 views within its first week — and that number will keep growing as the post is repinned and reshared! Want to use Pinterest as part of your marketing strategy? Get in touch with our team! →  Student JourneyThe global pandemic, ICE determinations and retractions, budget cuts — the painful list of 2020 realities is a long one. But at Study in the USA we are taking the long view and planning for a time when we have moved through this challenging time. Because there are young international students who are planning for this future too, even if their international education journey is just a wisp of a dream in their mind. The typical student journey is a long one, with planning in most cases beginning 18 to 24 months out. By continuing to invest in marketing to those students, you can meet them at the beginning of their journey, so that in another year or two they will be your students, attending your school or program. Contact our team to help you create a plan now for the future! →  Student Session Events: Facebook and Instagram LiveStudent Sessions is a weekly program that connects current and prospective international students with universities and peers. All sessions will be recorded for repeat viewing after the live broadcast. TODAY! Tuesday, August 4 at 9AM on Facebook Live Dawn Wood of Kirkwood Community College will give a “Community College Overview — Understanding Pathways.” Thursday, August 6 at 9AM on Facebook Live In today’s first session, William E. Wegert and Christian Smith of Liberty University will talk about the “Surprising Reasons Students Thrive at a Faith-Based Institution…Even If They Are Not Religious.” Thursday, August 6 at 10AM on Facebook Live The second session of the day will find Dr. Philip Hull of Northwest Missouri State University and Wissem Abid of Snow College discussing the “Benefits of a Community College and Transferring to a University.” Watch the Facebook broadcast on our page. →  “I read the information found on StudyUSA.com and it helped me understand the process of applying in the USA. I have also talked to a StudyUSA counselor, and she helped me with the things I struggle with like my essay for college application. StudyUSA gave me the information I needed.” —Anais Gardere |
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