Be Connected. Be Authentic.Students of Generation Z want truth, individualism, and dialogue. Authenticity is key. Gen Z is analytical and pragmatic and use all the channels for their research, including reading reviews, learning about your school and where it stands on social and environmental issues. They often listen to each other more than an authority figure, so make sure that your institution is aligned with their core values at all times. Students research! Recent studies have shown that Gen Z values the validity of print. As opposed to the internet, where sources can be murky, digital ads track you, and fake news easily proliferates, print cuts a credible swath through the noise. Get in front of students with an ad in one of our 9 magazines in 5 languages. Study in the USA has been attuning itself to students’ needs for more than 40 years, and even during these changing and challenging times, we make ways for you to create strong, authentic connections with this generation of international students. Want to create authentic connections? Get in touch! → Today Is the Last Day to Renew!If you’re on an annual June 30–July 1 contract and haven’t already renewed your website participation, today is the last day before your digital presence will drop from StudyUSA.com. We are empathetic to the specific challenges this year has brought, so if you need assistance working out a plan, get in touch! We can work with you to resolve any budget issues you might be facing. Contact us to renew! → What's Happening This WeekFor Educators and Institutions: In case you missed it, revisit last week’s webinar about “Career Readiness in the Time of COVID-19” with Katerina Wrangell of The Intern Group. For Students: On Tuesday, June 30 at 9AM PT, Haley Fox of Valencia College covers “What is a 2+2 Program?”
"The diversity of services and targeted approach provided by Study in the USA adds incredible value to our student recruitment and global branding efforts. I appreciate the enthusiasm of the SUSA team to find creative ways of promoting Lane Community College. Also, they consistently loop back with us to clearly demonstrate the results including actual students enrollments!" —Carla Andersen, Lane Community College |