Social Media Popularity + Print’s Continuing Power

5/18/2021

Social Media Usage Is Up

In news that will surprise no one, social media usage has increased over the last year. The ICEF Monitor reports that while average daily usage is almost 7 hours online, in the Philippines, Brazil, and Colombia, it’s more than 10 hours. Much of this is on mobile phones, and 44% of the total time spent on mobile is on social media and messaging apps.

So, make sure that you’re paying attention to and connecting with prospective students on your social channels. Or, use ours! Over the past year, our Live Sessions on Facebook reached 7,600,828 people.

Contact our team to set up a Live Session or a social media campaign today →

Print: Still Alive and Totally Kicking

Reports have shown that Gen Z actually reads magazines — about an hour a week — and that they trust print media over digital. This was reinforced when we heard from a colleague in China that Chinese students are attracted to the retro credible feel of print after being deluged with digital noise.

This perception of trust is critically important when it comes to purchases with a significant investment (for instance... education). It’s not something students are going to simply click a button and buy. Print reinforces the value of their purchase.

What does this mean for your marketing efforts? Keep using all of the digital channels, but definitely don’t dismiss the power of print!

Study in the USA magazines were distributed at a Capstone Vietnam fair this spring.

Contact our team to plan your most powerful marketing mix →

Webinar
Missed out on last week’s webinar Digital Recruitment of Chinese Students: Adapting to a post-COVID world? Watch the video.

Learn more about our partnership with Sinorbis here →

Live Sessions
Live Sessions connects current and prospective international students with schools and peers. All sessions will be recorded for viewing after the live broadcast.

Tuesday, May 25 at 8AM PT
Join us for a special Educational Facebook Live Session with the Foundation for International Services, Inc. about “How to Get Your Transcripts Evaluated to Study or Work in the United States: Credential Evaluation and Translation”

Watch the Facebook broadcast on our page →

“It was the first time in a year looking for universities abroad that I found people who really heard my story and who were willing to help me. It finally felt that things were working for me — and they truly did!”
—Maria Eduarda is an international student from Brazil at St. Francis College. In her most recent blog post, she reflects on the challenges she faced — and success she ultimately achieved — in trying to find the right American school for her.

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