How Students Use Social Media
We spend a lot of time talking about and sharing social media facts and tips with you — for a reason. It’s where international students are, so marketing to them on these platforms should be a no-brainer.
In our recent student survey, 86% of students shared that they use social media for research. Facebook is the most used at 58%, followed closely by Instagram at 55%. And let’s say that again because it’s really important — these are percentages of students using these platforms for research. Not wasting time, not mindless scrolling, but learning about your program and institution.
So you should be very thoughtful about what you’re posting. Is it of value to the students? Are they hearing from current international students? Are you sharing up-to-date information on subjects that will impact them?
At Study in the USA, we’ve worked hard to grow the connection with our international student audience on our social media channels organically over time. And this sets us apart from our competition. Check out our most recent social media benchmark report to see how we rank first in total engagement.
Get in touch if you want to connect with our audience of international students!