In our technological driven world, we’ve all been swept up in an obsession with digital advertising and marketing to reach our desired audience. It is after all demanded by our audience and it also provides us invaluable data. And while it is of course true that digital advertising is an essential component of any marketing strategy, it should not overshadow the power of print media.
Temple University consumer neuroscience researchers proved this to be true with their recent findings …
Paper ads engaged viewers for more time.
A week later, subjects showed greater emotional response and memory for physical media ads.
Physical ads caused more activity in brain areas associated with value and desire.
You might be tempted to think that this may not apply to Millennials, you know, the generation attached to their phones, but it does:
"Even though Millennials are the most digital-savvy generation, surprisingly more than half ignore digital advertising, and instead pay the greatest attention to direct mail and print advertising," Quad Graphics, a global provider of print and marketing services, reports.
It's not Print vs. Digital, it's Print AND Digital
We love print, we think it’s magic, but really, it’s not print vs. digital. What all of the statistics and studies also tell us as advertisers are that the best marketing plans use a mix of both print and digital. Let us help you mix it up for success.
Mix It Up! Make Study in the USA Magazines Part of Your Recruitment Strategy
Create a smart media mix to reach and attract students by reserving your space with some of the best international student recruitment publications and websites by April 15th. Eager international students all over the world are looking forward to learning about your programs.
Study in the USA's American Campus monthly insert is featured in the partner publication, 21st Century Teens. 21st Century Teens is an educational weekly newspaper for high school students published by China Daily’s 21st Century English Education Media. It focuses on news and information close to the students’ lives and studies and helps teenagers improve communication and thinking abilities in English through reading.
Distribution: Quarterly to first- and second-tier cities; distributed to classrooms and mailed to homes Circulation:
Senior 3 Edition: 450,000 subscribers(high school seniors)
Senior 2 Edition: 510,000 subscribers (high school juniors)
International students from all over the world are now studying at their dream schools in the USA and they used Study in the USA to make it happen. Utilizing all the resources and support from Study in the USA, they were able to find schools, contact them and apply—and be accepted! “StudyUSA did help me a lot. Because they always try their best to answer my questions and give me great suggestions. Also, they always concern me and ask me about my application. They are the best.”
– Yuanju Lai from Taiwan was accepted to Minnesota State University Moorhead