Our Magazines Are Traveling! + Why Lead Nurturing Matters

Magazines on the go!

​Our magazines are reaching students! The magazines targeted to China and India have been distributed in both countries. In China, copies were shared at 766 distribution points and high schools. The India edition was bundled with Careers360, a prestigious publication targeted to students and young professionals, and shipped to 127,000 subscribers. Up next, the Global magazine is just beginning its journey around the world! As always, digital distribution continues all year, and you can read our most recent editions on our site here.
Get in touch about year-round print opportunities!

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Why is lead nurturing important in higher education?

Each student you are trying to convert has their own individual needs and preferences.  What attracts one student won’t necessarily appeal to another — what a student needs at any given time may even differ from what they need a few weeks, or months later. 

Creating a lead nurturing campaign can allow you to focus on students at different stages in the marketing funnel at different times, building the authentic types of relationships students are looking for. Many of your emails won’t be right for every student, but they will ring true for at least one. Nurtured students will come out more qualified and more likely to convert than leads that you’re trying to create without a plan. 

Learn more along with 4 tips for lead nurturing best practices

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Looking for inspiration?

Listen to our International Student Stories Podcast where we support, educate and celebrate the international student and higher education communities by providing a platform to share authentic stories and exchange ideas.

Apple Podcasts  |  Spotify  |  Stitcher  |  Amazon Music  |  Google Podcasts

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