 2021 Goal: Keep Students EngagedNow is not the time cut back on international outreach — students are eagerly awaiting the time when they can travel and study abroad again. So use this year as a critical time to build and maintain engagement and loyalty. Keep your prospective students interested in your program. Connect with them consistently on your various social media channels and email. Respond to their questions quickly. Consistent marketing and regular communication will keep your brand in front of your future students. Let us help! Get in touch with our team to create an outreach plan →  The Power + Influence of VideoVideo was already a powerful medium pre-pandemic, but over the last year, video content consumption has skyrocketed. Given that, how are you incorporating video into your marketing plan? Video allows you to share information easily and with a personal touch. For instance, have a current international student make a video about why they chose your program or an alum talk about how getting their degree directly impacted their chosen career. Then, share the video widely across your social media channels, include links to it in emails, and put it on your Study in the USA school profile. Check out our video hub to see the interesting variety of videos we’ve received lately! Contact our team for more ideas about how to use video to reach prospective students →  Student Sessions Student Sessions is a weekly program that connects current and prospective international students with universities and peers. All sessions will be recorded for viewing after the live broadcast. TODAY! Tuesday, April 27 at 9AM PT on Facebook Live Learn More About the University of Findlay! Watch the Facebook broadcast on our page → Study in the USA + Sinorbis Webinar Wednesday, May 12, 1pm PT Join us and our partner Sinorbis for this joint webinar on the digital recruitment of Chinese students post-COVID. You’ll learn more about the challenges faced by prospective students and how to adapt your marketing strategies accordingly. Learn more on our site →  “Shout out to Study in the USA! We have been partnering with them for many years and have gained awesome leads. I absolutely love the creative social media that they do for us. And the staff are awesome to work with — not only knowledgeable, experienced, and creative, but also super fun!” —Carla Andersen, Lane Community College |
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