Data reveals that more than half (55%) of consumers buy only at websites where information is presented in their native language, according to the new study, Can’t Read, Won’t Buy, which was conducted by Common Sense Advisory.
“Our 2014, larger-scale behavioral study of consumers again validates this preference and, in fact, concludes this demand is increasing, with a full 75% of respondents saying they want the products in their native language.“ - Common Sense Advisory Chief Strategy Officer and founder Don DePalma |