Attention Spans Are 8 Seconds Long + Students Helping Students

9/1/2020

8 Seconds to Get Their Attention

Today’s average attention span is a measly 8 seconds, so how do you capture students’ attention quickly? And combined with decreasing attention spans, in a survey of 18-24 year olds, 77% said they pick up a phone when not busy. Do they scroll? Of course they do. Every 10-20 seconds. One way to stop the scroll is by adding value — think micro-conversions at each stage of their journey — and doing it in video format will help too (95% of content is retained when watching a video)!

Want to stop the scroll? Download our Content Creation Strategy one sheet for ideas of how to add value to your digital marketing.

Get in touch with our team to talk strategy! →

Students Asking Students

Because this generation of students value the voices of people their own age over “expert opinions,” we’ve launched our partnership with Unibuddy to create a space on StudyUSA.com for students to talk to each other! Students with questions can talk directly to students already studying in the U.S. One of the key benefits to you: your current students are actively recruiting your future students.

If your school already has a StudyUSA.com profile, it’s an easy process to set up ambassadors as part of your current package. And if you’re thinking of joining StudyUSA.com, get in touch to take advantage of this feature!

Get in touch to set up student ambassadors or learn more! →

“This is a special trip because I was traveling during America's Independence week. I love America, and I’m looking forward to making more memories and experiences with my host family and friends this summer!”
—Mina Ha is an international student from Vietnam studying at Olympic College in Bremerton, Washington. In her most recent blog post, she recounts her American summer adventures: a road trip, inner tubing, and eating s’mores.

News