According to an article on ExperienceDestinations.com, “niche magazines offer a number of advantages over the ubiquitous pop-up ads on the Internet,”as long as “your products and services are in synch with a niche magazine’s subscribers.”
Print advertising pluses:
In some cases, it’s a better way to engage your audience - people tend to stay on a print page for longer than they view a web page
There are less print ads vying for a reader’s attention
Print ads have staying power because people hold onto, and share, their copies of print magazines
Read the full article here:
Top Five Benefits of Print Advertising in Niche Magazines
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