What inspired you to work in this field?Opportunity. There was an opportunity to make a difference, and I decided to move in that direction. Becoming a marketing professional in higher education allowed me to join forces with my fellow marketing colleagues to attract and engage with students from all over the globe.
What are the challenges you've faced? Challenges are inevitable. One challenge was putting together a sustainable digital marketing plan to attract international students globally; mostly in countries we have not targeted directly beyond the source countries of Asia.
International recruiting has become increasingly competitive and it was important for our team to emerge markets around the world — Africa, India, and the Caribbean were just a few places. These countries, like so many others, have a huge demand of young people looking for a high-quality education.
What do you hope to achieve in the future? Building a bridge through digital marketing initiatives. When students see/read about other students that look like them, they are influenced and will want to know about the experiences of previous students from their country.
If you can give 1 or 2 pieces of advice to our prospective international students, what would it be? 1. Don’t let anyone define your success. 2. Always know you were created for a purpose — move in it!