CHALLENGE

As a Study in the USA partner, Los Angeles City College was hesitant to make use of their Unibuddy Discover platform on the Study in the USA site at first.

Associate Dean of Academic Affairs Darren Grosch wasn’t sold on the idea of peer-to-peer marketing and was unsure how to make the best use of the dashboard’s various features. But with a bit of encouragement from Study in the USA, he decided to give it a shot.

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SOLUTION

Unibuddy’s Customer Success team quickly and efficiently trained LACC’s student ambassadors, and getting them onto the site was also a breeze.

The ambassadors readily gained confidence in using the platform, both on their phones and computers. Grosch said it empowered them to communicate with prospects. He even found that they had much more success with emails when ambassadors followed up with prospects they had already chatted with.

These responsibilities didn’t overload the students either. In fact, it was a mutually beneficial exchange for those who were feeling homesick because Unibuddy is an avenue for human connection.

​It also relieved some of the pressure on Grosch. “If you’re just a one-person department, which is the case for a lot of us at these smaller schools, and you’re wearing a lot of hats, you can use Unibuddy,” he said, “It’s like having an extra staff member.”

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THE RESULTS

MESSAGES

WHAT THEY SAID

"I'm finding that my student workers are more engaged, and that I'm getting more traffic, more interest, and more applicants than before." —Darren Grosch, Los Angeles City College

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