CASE STUDY
Private University
IN THE MIDWEST
OVERVIEWTHE CLIENT: U.S. private, Catholic, research university with 12,000 students located in a medium-sized urban center in the Midwest
GEO TARGET: Worldwide with an emphasis on Latin America, Southeast Asia including India and Nepal, and the Middle East DURATION: 12 months PROGRAMS PROMOTED: Graduate and undergraduate MEDIA BUY: $15,000 RESULTS: 48 confirmed applications |
STRATEGYStudy in the USA worked with the client to develop a campaign strategy to best meet their recruitment goals. Together with the client and our marketing team, we developed content, social, and marketing materials to create brand awareness and maximize lead generation. Next, the Study in the USA account rep and dedicated customer service rep worked to ensure a timely campaign launch with consistent monitoring and analytics reporting.
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THE TACTICS
We used an omnichannel strategy for the campaign, including each of these products or services:
THE RESULTS
CONFIRMED APPLICATIONS
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WHAT THEY SAID
“Study USA has been a vital source of qualified students ... they have always been flexible, creative, and results-driven. It has been a pleasure working with this dedicated team.”
