Your Brain on Print
While it’s true that digital advertising is an essential component of any marketing strategy — it’s demanded by our audience and also provides invaluable data — it should not overshadow the power of print media.
Our brains respond differently to information read in print than to digital information. Neuroscience shows that we read at slower speeds, have higher comprehension and recall, and pay more focused attention to the information. Reading a print ad drives sensory involvement, which contributes to reader impact, and it stimulates emotions and desires.
And the Survey Shows...
In a recent survey of students reading our magazines, the data bears out the continuing reach and power of print. Fun fact: China and India readers account for almost 20% of responses.
1. 70% of students received a physical hard copy of the print magazine (during a global pandemic!)
2. 59% still want to study in the USA in 2021, and most have been researching for more than 1 year
3. After reading the magazine, 25% contact schools directly and another 45% go to StudyUSA.com
Quote from one of our magazine readers who used the magazine and then found their perfect school:
“Study in the USA helped me find the perfect university for me, giving information on scholarships, admission requirements, world rankings of the university, and the different opportunities offered at this university. Currently, I have been admitted to one of the universities that I found on StudyUSA.com, and I even got a partial waiver of my tuition fees, the start of the school year is scheduled for September. Thank you, Study in the USA.”
Your Own Students: a Powerful Recruitment Resource
Delve into how to leverage student voices for international student recruitment at our NAFSA 2021 poster session on Thursday, June 3, 8am PT. Study in the USA's Sandra Halladey and Truckee Meadows Community College’s Natalie Brown, Ph.D. will share strategies and showcase the success of the TMCC student blogger program on StudyUSA.com.
Join us at NAFSA or contact our team for more information →