Your Brain on Print
While it’s true that digital advertising is an essential component of any marketing strategy — it’s demanded by our audience and also provides invaluable data — it should not overshadow the power of print media. Our brains respond differently to information read in print than to digital information. Neuroscience shows that we read at slower speeds, have higher comprehension and recall, and pay more focused attention to the information. Reading a print ad drives sensory involvement, which contributes to reader impact, and it stimulates emotions and desires. Your Own Students: a Powerful Recruitment ResourceDelve into how to leverage student voices for international student recruitment at our NAFSA 2021 poster session on Thursday, June 3, 8am PT. Study in the USA's Sandra Halladey and Truckee Meadows Community College’s Natalie Brown, Ph.D. will share strategies and showcase the success of the TMCC student blogger program on StudyUSA.com.
Join us at NAFSA or contact our team for more information → |