CASE STUDY
English Program
AT A LARGE, PUBLIC UNIVERSITY IN THE SOUTHWEST
OVERVIEWTHE CLIENT: English-language program at a large U.S. public university with 40,000 students located in a small urban center in the Southwest
GEO TARGET: Worldwide with an emphasis on Latin America, Brazil, Japan, and France DURATION: 12 months PROGRAMS PROMOTED: Summer, English Programs, Certificate Programs MEDIA BUY: $18,850 RESULTS: 50 enrollments over an 18 month period |
STRATEGYStudy in the USA worked with the client to develop a campaign strategy to best meet their recruitment goals. Together with the client and our marketing team, we developed content, social, and marketing materials to create brand awareness and maximize lead generation. Next, the Study in the USA account rep and dedicated customer service rep worked to ensure a timely campaign launch with consistent monitoring and analytics reporting.
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THE TACTICS
We used an omnichannel strategy for the campaign, including each of these products or services:
THE RESULTS
ENROLLMENTS
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WHAT THEY SAID
“Study in the USA is consistently our #1 source of leads. Their client dashboard makes it easy to upload contacts into our CRM, so that we can follow up with prospective students. They track mobility and marketing trends and offer a variety of webinars and info sessions to help international educators stay up to date.”
