CASE STUDY
Community College
ON THE WEST COAST
OVERVIEWTHE CLIENT: U.S. community college with 13,000 students located in an urban center on the West Coast
GEO TARGET: Worldwide with an emphasis on Asia DURATION: 12 months PROGRAMS PROMOTED: Community College, Bachelor/Transfer, Summer, English Programs MEDIA BUY: $18,800 RESULTS: 421 inquiries |
STRATEGYStudy in the USA worked with the client to develop a campaign strategy to best meet their recruitment goals. Together with the client and our marketing team, we developed content, social, and marketing materials to create brand awareness and maximize lead generation. Next, the Study in the USA account rep and dedicated customer service rep worked to ensure a timely campaign launch with consistent monitoring and analytics reporting.
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THE TACTICS
We used an omnichannel strategy for the campaign, including each of these products or services:
THE RESULTS
INQUIRIES
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WHAT THEY SAID
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"Study in the USA is one of the best platforms we utilize for comprehensive global and targeted marketing. They are willing to listen to new ideas and create new products if/when the need arises — I have always been very happy with the services provided."
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"I am pleased with all aspects of Study in the USA but what makes them standout from the rest is fantastic customer service and support. Sandra is truly the best to work with — we are very lucky to have such a wonderful account manager."
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"I have nothing but positive comments to say about Study in the USA. The student blogger has been a wonderful professional development opportunity for our students as well as a way to showcase our school through genuine student voice."
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