OVERVIEW

THE CLIENT: U.S. community college with 5,500 students located in a small urban center on the East Coast
GEO TARGET: Worldwide
DURATION: 12 months
PROGRAMS PROMOTED: Community College, Summer, English Programs
MEDIA BUY: $16,200
​RESULTS: 68 completed applications

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STRATEGY

​Study in the USA worked with the client to develop a campaign strategy to best meet their recruitment goals. Together with the client and our marketing team, we developed content, social, and marketing materials to create brand awareness and maximize lead generation. Next, the Study in the USA account rep and dedicated customer service rep worked to ensure a timely campaign launch with consistent monitoring and analytics reporting.

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THE TACTICS

We used an omnichannel strategy for the campaign, including each of these products or services:

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THE RESULTS

​ CONFIRMED APPLICATIONS

WHAT THEY SAID

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​ “Study in the USA has helped us to achieve our recruitment goals by providing us exposure and lead generation to students globally and specifically students looking to begin their studies at an associate’s degree–granting institution in the USA.”

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"Recently we have participated in the free social media opportunities using an international student to blog. Receiving over 3,700 likes, we would consider [it] a success! In addition, one of our international students participated in an Instagram Live video and received 346 views and our video post received 2,230 likes and reached over 40,000."

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"Whenever I needed help or needed a certain document from the school, all I had to do was either call the school or mail them. I am not just saying this because I go here, but seriously, every single person that I spoke to on the phone or via email was a big help. By them just treating me with respect and having patience for the tons of questions I had asked made me know that I chose the correct college." —Current international student enrolled at this community college

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