Unique Social Media Platforms Your Prospective International Students from Asia Are Using10/16/2024
Social media plays a crucial role in connecting with prospective students worldwide, but it's essential to recognize that the platforms popular in Western countries aren't necessarily the same as those favoured in Asia. In fact, Asia boasts some of the highest social media usage rates globally, driven by a vibrant mix of unique platforms tailored to regional preferences and cultures. Understanding these platforms can help institutions better engage with prospective international students from Asia. Here’s a look at some of the most popular social media platforms among young users in Asia. 1. WeChat
WeChat, often described as China's "app for everything," is more than just a messaging app. It's a social network, a payment platform, and an essential tool for daily life in China. Among its users, 60% are between the ages of 18 and 30, making it a significant channel for reaching young adults. If you're looking to engage with Chinese students, WeChat should be at the top of your list. Institutions can create official accounts, share updates, and even offer application and enrollment advice through the app. 2. Douyin Douyin, the Chinese counterpart of TikTok, is another powerhouse in the Asian social media landscape. Known for its short-form videos, Douyin is incredibly popular among younger audiences. A substantial 35% of Douyin's users are between 18 and 24 years old. This platform is ideal for creating engaging, creative content that can capture the attention of prospective students, such as campus tours, student testimonials, or snippets of university life. 3. Little Red Book (Xiaohongshu) Little Red Book, or Xiaohongshu, is a unique blend of social media, e-commerce, and user-generated content. It’s particularly popular among young women and fashion enthusiasts in China. About 33% of its users are under 24 years old. Institutions can leverage this platform to share visually appealing content related to lifestyle, student experiences, or city life, catering specifically to the interests of young prospective students. 4. WhatsApp While WhatsApp is widely used globally, it remains a popular choice in certain parts of Asia, particularly India and Southeast Asia. The platform's largest user base is between the ages of 18 and 34, accounting for 60% of its total users. WhatsApp marketing can be an effective strategy for direct communication, allowing institutions to offer personalized support and build relationships with prospective students. 5. LINE LINE is particularly popular in Japan, Thailand, and Taiwan. The app combines messaging with social media features like timelines and news. About 15% of LINE’s user base falls within the 15-24 age group. For institutions targeting students from these regions, LINE can be used to share updates, news, and engage in direct messaging with prospective students. Recognizing the social media platforms that are popular among your target audience is critical for effective engagement. Each platform offers unique opportunities to connect, whether through short videos, direct messaging, or community building. By tailoring your social media strategy to include these platforms, you can create a more personalized and effective outreach, enhancing your institution's appeal to prospective international students from Asia. If you’re considering setting up official accounts for your institution, we collaborated with Sinorbis to create a comprehensive guide with tips and tricks on how to establish your presence on Asia’s most popular social media channels. Download the guide here. |