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News

What a Year!

12/15/2020

 
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To Our Wonderful Higher Ed Community --

What a year it’s been! As the end of 2020 approaches, we wanted to take a moment to celebrate our collective resiliency, flexibility, and creativity during a very trying time.

In looking back over the year, we’re struck by how many new avenues have been invented to connect international students with U.S. schools and programs. Without fairs, in-person tours, and regular travel, we all had to find new ways to create connections.

  • In April, Student Sessions on Facebook Live launched. To say it’s become wildly popular is not an overstatement — to date, more than 5 million people have been reached.
  • We forged new paths for getting our magazines into students’ hands. They’ve been distributed at 800 high schools and read on four new online outlets in China plus seen by an additional 40,000 readers in India.
  • With our Unibuddy partnership, students can share experiences with each other, creating the valuable peer-to-peer connection that’s so important to this new generation.

We’re feeling super grateful to have made it through this year and be here at the end of it with you all. From all of us at Study in the USA, we wish you well during this holiday season and look forward to jumping into the challenges and new creations of 2021 together.

—The Study in the USA Team

Study in the USA’s New Video Hub! + Ongoing, Consistent Marketing

12/1/2020

 
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The Study in the USA Video Hub

We’re excited to announce the launch of the Study in the USA video hub site. It’s an amazing repository and resource, full of videos from current international students, recordings of our popular Student Sessions on Facebook and Instagram Live, plus introductory videos to many U.S. colleges and programs. Considering that Gen Z streams video for roughly 23 hours each week, the importance of video cannot be understated. Video is the future of marketing, and Study in the USA is pleased to offer this resource for students and schools.

Get in touch if you want tips on how to use video in your outreach →

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