In this Feb 2016 World Education Services article, ROI in student outreach and marketing is discussed in depth. Best practices for assessing effectiveness of recruitment activities, with equal emphasis on hard and soft metrics, are suggested in the article, which is based on a 2015 study conducted by WES. The section titled ‘Looking beyond cost per student’ is particularly enlightening. A summary on how to move forward in 2016 can be found in the Challenges and Recommendations sections at the end of the article.
Click on the link to read the full article:
The Next Frontier: ROI Evaluation in International Student Recruitment