Is Your Program Lost in Translation?

Data reveals that more than half (55%) of consumers buy only at websites where information is presented in their native language, according to the new study, Can’t Read, Won’t Buy, which was conducted by Common Sense Advisory.
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“Our 2014, larger-scale behavioral study of consumers again validates this preference and, in fact, concludes this demand is increasing, with a full 75% of respondents saying they want the products in their native language.“ - Common Sense Advisory Chief Strategy Officer and founder Don DePalma