Last Week in Vietnam...
Study in the USA 2020 editions were handed out just last week at a Capstone event in Vietnam. One of the benefits of print is its longevity — printed pages exist outside the internet’s never-ending scroll. If you advertised in our 2020 editions, the magazines are still working for you! And if you’re looking for longevity and reach in your marketing plan, we can help.
Get in touch to create a far-reaching and long-lasting recruitment plan →
The Value of International Education
Where would we be without our international students? And not students as commodities or numbers making up quotas. But where would we be without the value of our wonderful international student population? We would have less cross-cultural understanding. Less global thinking. Less connectivity. We are indebted to them for reaching out across cultures and languages; they are engaged, curious, resilient — all qualities we need as we move forward globally. Even though we’re in the middle of a crazy and challenging time, let’s not forget the students — they're why we’re here, and they’re incredibly valuable.
Want to hear what international students have been sharing recently?
Check out their Instagram Live conversations. →
Your Current Students Can Attract Your Future Students
Do you have a plan on how to attract and reassure students during the midst of the current global flux and confusion? We have a FREE and easy solution for you! Study in the USA is partnering with Unibuddy to create a special opportunity during this challenging time: online student ambassadors on StudyUSA.com (view the general chat page here!).
With student ambassadors, you can:
Additionally, no extra time or resources are required on your end to create marketing collateral — ambassadors create your material for you to share on social channels.
The set-up is easy and this is a free, value-added feature to a Study in the USA package.
To learn more, register for our informational webinar on Tuesday, Aug 18 at 10am PT! →
Using Pinterest in Your Marketing Plan
Are you using Pinterest in your social media strategy? If not, you should! Unlike other sites, where your content can be buried within minutes of posting, content on Pinterest is continually repinned and reshared. Also, unlike other social media sites, Pinterest is as much a search engine as a social media platform, meaning your content continues to generate views and funnel students to your site, months after it was originally posted.
Study in the USA’s Pinterest board has 16,000 pins and receives 20,000 visits a month, 75% of which are from international students. In the last month, students from India, Brazil, and Germany were the top three countries searching our boards. Recently, a Pinterest campaign we ran for Moravian College received 1,700 views within its first week — and that number will keep growing as the post is repinned and reshared!
Want to use Pinterest as part of your marketing strategy? Get in touch with our team! →