Tips for Best PracticesThe current global situation looks a lot different than even a week ago. During these challenging and quickly evolving times as people continue to turn to social media to share their experiences and feelings, it is more important than ever to develop a proactive plan that clearly communicates updates to an unsettled and concerned audience. Communication Tips
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Use Relevant Hastags#COVID19 #stayathome Download a PDF of this below
Here's a breakdown of best practices for analyzing your international recruitment marketing needs! Start your analysis using the SWOTT (strengths, weaknesses, opportunities, threats and trends) method. Apply this evaluation to each of the four categories below. Then, once you've decided on your strategy, use the OODA (observe, orient, decide, act) loop to put it into practice. Download a PDF of this below
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E20 is a series of short webinars designed to advance your international education program development and marketing strategies. Each session offers a laser-like focus on a key topic. Topics include social media strategy, book and media reviews, new technologies, program innovations, industry reports, policy impact, and international education updates.
Each 20-minute session, held every other Tuesday at 10 AM PT, is followed by a Q&A and ends with specific takeaways and key resources. The Edvance20 Series is a collaboration between Branta and Study in the USA. Our goal is to build a community of international education professionals who are driven by data, strategy, and measurable results. Tips for Planning a Live VideoPlanning
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How Gen Z Sees the World, and How to Connect with ThemGen Z — 32% of the world's population — is your global market. Knowing your market is the first step in creating a plan that stands out from the competition. The second step is knowing who you — and your brand — are. Because Gen Z is a group that values authenticity and ethics. What's Important to Gen Z?They Are True Digital DetectivesWhat Does This All Mean for Educational Institutions?Figure out your story and you'll figure out your brand. Ask these questions: What's your "why?" why do you exist?
How We Can HelpAt Study in the USA, we offer products and services to help you create dynamic emails and rational messaging through social media, while we guide you in creating content that is relevant and essential. Creating meaningful experiences for connection and authenticity is the secret sauce for this digital-savvy population that makes up one-third of our world.
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